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Marketing for Tourism, Events & Hospitality : Report

   

Added on  2020-07-22

18 Pages4415 Words49 Views
Marketing for Tourism,Events & Hospitality

TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION ..........................................................................................................................2TASK 1............................................................................................................................................2Part 1 Current experiential offering........................................................................................2CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15

EXECUTIVE SUMMARYMarketing is necessary to be able to promote the tourism sector, events and functions thatare organised in the Port Adelaide region. The products offered and the image of the destinationstates the attraction level of consumers towards the city and the specified location. Swot analysisassists in identifying all strengths, weaknesses, opportunities and any threats of business. In thisreport, new marketing strategies are also discussed through product development, target marketand segment customers in an effective manner. The promotion strategies are also described in theproject report. The business used experiential marketing to evaluate tourists’ choice andpreferences towards products or services. 1

INTRODUCTION Marketing for tourism, events and hospitality plays an important role in the world. It is aprocess which assist company or a town in attracting consumers towards a specified location.There are different types of marketing strategies which are used for making promotionalcampaigns and targeting potential consumers (Barros, Butler and Correia, 2010). There are manytourist who are attracted towards a place due to different marketing policies such as tourismsector, events management, hospitality sector. In this report Port Adelaide is a destination wheremarketing strategies are used to attract travellers. It is situated in Northwest of Adelaide. Themain purpose of this project is to understand the products which are offered by Port Adelaide andidentify its swot analysis.TASK 1Part 1 Current experiential offeringPort Adelaide is a name of region which is approx. 14 kilometres away from AdelaideCBD. There are some key elements which offers current scenario.This is the historical placewith beautiful waterside heritage area with lighthouse, dolphins cruises, galleries, café, museumsand pubs. Port Adelaide had formed a “sweet pot” around the area which include aspects of allfour realms of an experience. There are various event which is host in Port Adelaide over theyear, there are endless entertainment for in the region over all the time in year. The galleries,museums, lighthouse, dolphin cruises are an educational place especially for learning about theheritage as well as aesthetic, entertainment and escapist. There are four Realms of experientialwhich are stated below:Education- Port Adelaide use education realms factor that assist in visiting art gallery,shopping centres, resorts and spa experience for the visitors. These activity need activeobservation because of the interaction of the body with the environment of port Adelaide.Entertainment- This factor assist in attending events and provides tour to the tourist. PortAdelaide improve entertainment tourism for providing different events and functions totheir visitors and attracts them.Aesthetic- Port Adelaide need to improves their Aesthetic realms for provide someactivities to their tourists. It includes hiking or walking trails, shows culture and historical2

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