MARKETING IN TRAVEL AND TOURISM
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Added on 2020-10-23
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MARKETING IN TRAVEL AND TOURISM Contents INTRODUCTION 3 TASK 1 3 1.1 Core concepts of marketing in travel and tourism sector 3 1.2 Impact of marketing environment on individual, business and tourist destinations 4 1.3 Factors affecting customers motivation and demand 5 1.4 Principle of market segmentation and its uses in planning of marketing 6 TASK 2 7 2.1 Importance of strategic marketing planning 7 2.2 Relevance of marketing research and market information to managers 7 2.3 Influence of marketing on society 8 TASK 3 8 3.1 Issues related to product
MARKETING IN TRAVEL AND TOURISM
Added on 2020-10-23
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MARKETING IN TRAVELAND TOURISM
ContentsINTRODUCTION...............................................................................................................................3TASK 1.................................................................................................................................................31.1 Core concepts of marketing in travel and tourism sector.............................................................31.2 Impact of marketing environment on individual, business and tourist destinations.....................41.3 Factors affecting customers motivation and demand...................................................................51.4 Principle of market segmentation and its uses in planning of marketing.....................................6TASK 2.................................................................................................................................................72.1 Importance of strategic marketing planning.................................................................................72.2 Relevance of marketing research and market information to managers.......................................72.3 Influence of marketing on society................................................................................................8TASK 3.................................................................................................................................................83.1 Issues related to product, price and place of marketing mix........................................................83.2 Importance of service sector elements.........................................................................................93.3 Concept of the total tourism product to an individual tourism business.......................................9TASK 4...............................................................................................................................................104.1 Unified nature and role of promotional mix...............................................................................104.2 Plan and justify an integrated promotional campaign................................................................10CONCLUSION..................................................................................................................................11REFERENCES..................................................................................................................................12
INTRODUCTIONTravel and tourism is one of fastest and growing industry as today’s time number ofvisitors visit various places to spend their time. In this travel companies provide betterservices to attain their satisfaction level. Along with this they also provide travel packages tovisitors at the time of visiting destinations (Travel & Tourism Marketing, 2016). In additionof this, marketing in travel and tourism sectors is play vital role in establishing better relationwith customers by providing them services as per their needs. As visit London is also afamous company which provide various services and packages to visitors for travelling. Thisreport discussed about core concept of marketing for travel and tourism sector. Impact of themarketing environment on individuals taste also discussed in this report. Factors whichdirectly affect the customers motivation and demand is also describe in this project whichhelp company to enhance their profitability level. In addition of this importance of strategicmarketing planning also influence society and company as well. At the last of the project,importance of service sector mix elements in travel and tourism sector is also mentioned inthis assignment.TASK 11.1 Core concepts of marketing in travel and tourism sectorMarketing play vital role in increasing customers awareness towards the companyproducts and services. By using this, company easily provide information to its customerstowards the holiday packages as it directly contributes enhancing overall profitability level ofthe company. Visit London is travel company as they provide various offer and packages tocustomers at affordable cost o retain them for longer period of time. Along with this, the mainpurpose of this company is to effectively understand the core concept of marketing as it helpsin determining customers needs and wants. With the help of this, firm ser their tour packagesand offers to attain customers satisfaction. In this context there are some core concept ofmarketing are as follows:To understand about demands of customers: As the main aim of company is to ensure aswell know about customers taste and preferences to provide them same in order to attain theirsatisfaction level. Visit London, determine customers taste and preferences to set theirholiday packages. This will help in attaining competitive advantage at market place form itsrivals. As customers needs and tastes are change as per continuous basis (Zamani‐Farahaniand Henderson, 2010). Thus, company needs to undertake an effective research to evaluate as
well as know about customer’s needs, rivals’ packages. With the help of this they easilymanage their services and offers accordingly. Along with this they provide bettertransportation facilities, communication, and many more. With the help of this companyattain higher success and at the same time also build positive brand image at market place. To provide quality services: As it is important for company to provide satisfy servicesto visitors for getting their satisfaction level (Xiang, Magnini and Fesenmaier, 2015). As afamous company, Visit London needs to maintain their quality services to develop and attaincompetitive reputation in market place. By this company easily invite larger number ofcustomers towards its offerings. Make good relation with customers: For attaining better success in market, it is one of theimportant duty for company to make good relation with their customers as they easilyimprove their performance level. In this company provide extra services and offer to theirclients at the time of travelling. This will help in building the better coordination and relationbetween customers. Along with this, marketing considers various activities through whichcompany promote their services and products in front of market for creating demand. Thiswill help in increasing the sales and profitability level pf the company as well. 1.2 Impact of marketing environment on individual, business and tourist destinationsMarketing is a process through which company invite as well as influence people towardscompany and its services. As it directly put impact on individuals and company as well byincreasing the alternative choice in front of visitors. Marketing in travel and tourism helps inmaking places and destination attractive as number of people getting attracted. This enable increating customers base within the places where visitors want to visit. In this context, thereare some various elements are there which effect the business activities of Visit London areas follows:Customers: Consumers are the major part of company because it helps in increasingthe profitability of the firm by consuming services. Visit London, tries to understandcustomers needs and wants to offer them services accordingly to attain their highersatisfaction. This will contribute in increasing the chances of attaining profitability level atmarket place and at the same time also enhance market share.Competitors: Rivals are largely affect the overall performance of the company. Intravel and tourism sector various competitors are operate their business (Sotiriadis and VanZyl, 2013). Thus, it is important for Visit London to effectively use and prepare effective
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