Marketing Plan for TopDeck: 7 Ps, PESTLE and SWOT Analysis

Management Department of Travel and Tourism Management
UNIT:
Coursework:
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TABLE OF CONTENTS
INTRODUCTION 3
1.1 Marketing definition 3
1.2 Development of marketing concepts 3
1.3 Interrelationship between marketing and other functional units in TopDeck company.
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2. The 7 Ps:5
3. The marketing plan of topdeck 6
3.1 Differences between basic marketing plan and strategic marketing plan- 6
3.2 2020 Marketing plan for TopDeck 6
3.2.1 PESTLE analysis 6
3.2.2 SWOT analysis 7
3.2.3 Procedure of Targetting market: 8
3.2.4 The Marketing Mix of TopDeck : 8
4. Monitoring and Controlling: 9
SUMMARY 9
REFERENCES 10
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INTRODUCTION
Marketing refers to all the activities undertaken by an organisation in order to promote the buying
or selling of products and services. It is the process of converting a concept into a product or service and
selling it to the target customers effectively and efficiently (Oromendía, Paz and Rufín, 2015). It is
imperative for every company to market its goods if they wish to become successful in the near future.
TopDeck is a multinational tour operating company that operates in 65 countries across Europe,
Australia, North America, Africa, Egypt, Middle East and Asia. The travel company was established in
the year 1973 by Graham Turner and Geoff Lomas in London, United Kingdom. The current study will
highlight the role of marketing, 7P's of marketing and marketing plan that will help Top Deck company in
achieving its goals and objectives effectively and efficiently (Fan, Lau and Zhao, 2015).
1.1 Marketing definition
Marketing is the procedure of selling and promoting brand products in target market, its helps to reach at
potential consumers and generate awareness among group of people.
Marketing concept is centring on achieving goal of company by creating firm that is more efficient and
effective more than competitors by communicating and delivering consumers value (Išoraitė, 2016).
1.2 Development of marketing concepts
Marketing era is composed of orientation on clients, profit and services, in this companies were centring
on determining what people need and wanted their overall stage of satisfaction and manufacturing
products that will produce largest.( Hackley, 2015).
Dates Marketing
Eras
Description
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