Marketing Function and its Role in Hospitality Industry

MARKETING FUNCTION
&
HOSPITALITY INDUSTRY

What is Marketing Function?
The process through which the organization get understand about the successful
product in market and also to promote them by differentiating with the similar
products available in market (Ardito, Petruzzelli, Panniello, and Garavelli, 2019).
The marketing function includes following types which are classified below:
 Market Research
 Marketing plan
 Product development
 Exchange Functions
 Physical Distribution
 Financing
 Risk Taking
 Packaging and Labeling
 Customer Support
Marketing Function

Roles and Responsibilities of
Market Function
The market function includes
distinct roles and responsibilities
which helps the organization to
grow and develop in the market.
In this strategy management
(Morgan, Whitler, Feng, and
Chari, 2019), marketing
research, sales support system,
product development, finance
team, distribution system etc.
are included.