Assignment : Marketing Essentials
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Added on 2020-01-16
Assignment : Marketing Essentials
Added on 2020-01-16
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 The key roles and responsibilities of the marketing function...........................................3P2 Roles and responsibilities of marketing relate to the wider organizational context PEST6TASK 2 Covered in PPT.................................................................................................................9TASK 3............................................................................................................................................9P4 Basic marketing plan for an organization Stages of marketing plan.................................9CONCLUSIONS...........................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing essential is a process of satisfy someone needs and wants in marketplace.Marketing is a wide process to define relations between information and real experience.Marketing essential is systematic analysis of the selling process to define objectives and goals ofthe business entity. It can be defined as the roles and responsibility of the business as well asorganisation Now days the marketing essential is a very important to attract customers toincrease the production as well as performance of the business (Berkowitz, 2016). This researchis based on Hamilton college which can be define the human past which have to include careersin teaching, law, medicine, public policy which van help to encourage their student to determinethe effective connection with their process to increase their quality of organization. It canenhance the selling process to increase the profitability and get higher satisfaction of thecustomers as well as service users. Marketing essentials have to include the traditional marketingto improve their performance and reduce uncertainty in the market. Basically marketing is aneffective process to introduce the pricing and productivity in the market to set appropriate goalsthat can be achieved by the manager of the business with the help of specific strategy that canhelp to define the marketing objective and achieve the predetermine target of the Hamiltoncollege. TASK 1P1 The key roles and responsibilities of the marketing function Marketing is vital process to identify and satisfy customers’ needs and wants in aneffective way. It can determine the action of promoting the product and service in the market toimprove customer’s needs and wants (Wirtz, 2012). It is process to communication anddelivering of exchanging offers of customers to develop the marketing plan in effective way.There are some key roles and responsibility of the marketing function that can help to achieveeffective objectives and goals of the organization:Marketing plan- Marketing functions have to determine the marketing plan to achieve theeffective goals and objective of the organization (Hamilton, 2011). The main step of marketingfunction to determine the key roles and responsibilities of market to attain the marketingobjective in effective way and also show better performance of the Hamilton College. It can
define the opportunities of the company as determine the needs and wants of the customers to gethigher satisfaction in organization.Strategy- Marketing function can help to set the effective strategy to get effectiveobjectives of the company. Strategy can help to determine the goals and target of theorganization so that they can increase the sale of the company. It is a systemic process to definethe needs and wants of customers that can help to improve the performance of business entity.Communication- Communication is a process to define the effective plan that can be helpto get effective target of the company (Baines, Fill and Page 2013). It is a convey process toexchange the ideas and thought to one person to another. It can be show the effective budget ofthe organization. Marketing function can help to promote the products that can help to developthe e-mail marketing to achieve the appropriate target of the marketing is can also increase thesales process with the help of promotional activityFigure 1Marketing functionProduct development- Marketing function can help to develop the product in effectiveway to achieve the target of the company (Babin and Zikmund, 2015). It can help to determinethe new product for the customers to develop the performance of the organization. New productand plan have to be determined by the manager who is plan effectively to achieve the target of
the company as well as business organization. In the market planning process can define thedevelopment of the new product to satisfy the customers’ needs and according to the demand.Innovation- Innovation is an effective process to determine by the all organization toachieve the better target that can help to enhance the performance of the organization (Malhotra,Birks and Wills, 2013). In the marketplace the new promotion plan can help to introduce themarketing process that can help to improve the market process. Innovation is basically process ofset the new ideas and new process to achieve the effective target of the organization and improveproductivity.Coordination- In the organization many people are involved to done the work effectively.That market function can help to maintain coordination in the employees. Marketing managerscan help to define the all duties of the employees to attain the effective objective with the help toemployee. Coordination is the important thing to run a business effectively and attain theappropriate target or organization.Sales manager: This is one of the most critical person who is responsible for sales planning,setting profit targets and forecasting the sales. Apart from that there are various roles which aregiven below:Sales manager design marketing strategies in order to attaining sales targets.He also responsible for brand and promotional activities and make their product and servicespopular in the market.Motivating team members and sales person to achieving sales target within a given period oftime. Sales manager also make sure that to build harmonious relationship with its clients and customer.Sales support- marketing function determine the sales process to improve the performanceof the organization (Babin and Zikmund, 2015). Sales support is a link between sales andmarketing department that can help to improve the sales process and define the effective growthof the business. Marketing process can define the presentation of the sales which can help tointroduce the sales activity in the sales team to define the effectiveness of sales process and helpto achieve the goals of the company.Events- marketing manager can responsible to organize the event to promote the effectiveproduct in customers’ mind that can help to get effective success (Lipsman, Mudd and Bruich
2012). They can include exhibition, seminar, and sales conference to introduce to customersabout product and service which can boost up the business growth.Marketing function of Hamilton College:Service management- College can provide various services like transportation, sports coachingetc. which will be considered a competitive advantage that may attract students who are lookingfor a god College.Promotion- Hamilton College include promotion function to distribute their books and brochureat low cost and free of cost so that they can aware about their process to students and otherpeoples.Brand manager: This is one of the person who responsible for product sales and market share andits performance. A brand manager is required to evaluate and monitor of market trends andimplement different advertising campaign in order to improve firm’s brand name in the market. There are following role of marketing manager is given below:Designing and development branding strategy which includes style guide, brand missionand vison.Planning and implementation of communication tools such as social media in order tocreate awareness of their product and services in an effective manner.Focusing on product development and pricing strategy in order to gaining competitiveadvantage.Sales forecasting and evaluation of financial position of the company.Branding- It is an effective function of Hamilton college to increase their performance ineffective area and also achieving high rank in different College list. Branding is an importantprocess in marketing to set their image in high level so that every students can aware about it ineffective manner.Customers support service- Hamilton College provide customers support service in which theygive whole information about the college courses and other activity to their students as well as tothe new joining. The advantage of this function is that more people will get needed informationso they can choose correct college according to their need. This will also help College in propercommunication between the candidates who are interested in joining the college andmanagement of college.
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