Marketing Trends and Strategies
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This assignment delves into contemporary marketing trends across various sectors. It examines the impact of open and linked data on business strategies, emerging trends in design management education, and the influence of consumer empowerment through user-generated content. The analysis also includes the effects of product aesthetics on demand and marketing mix effectiveness, as well as case studies on online tourism purchasing behavior and the role of marketing activities in influencing consumer decisions.
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1 Roles and responsibilities of marketing function for Wimpy based on MacDonald.............1
M1 Analyse the roles and responsibility of marketing in the context of marketing environment
.....................................................................................................................................................2
P2 Explaining how roles and responsibilities of marketing related to wider organisational
context providing examples for McDonald’s..............................................................................3
M2 Analysing the importance of the interrelationship between the marketing and other
functional units of Wimpy..........................................................................................................5
D1 Analysing and evaluating the key elements of marketing functions and how they
interrelate with other functional units of Wimpy........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
INTRODUCTION...........................................................................................................................1
P1 Roles and responsibilities of marketing function for Wimpy based on MacDonald.............1
M1 Analyse the roles and responsibility of marketing in the context of marketing environment
.....................................................................................................................................................2
P2 Explaining how roles and responsibilities of marketing related to wider organisational
context providing examples for McDonald’s..............................................................................3
M2 Analysing the importance of the interrelationship between the marketing and other
functional units of Wimpy..........................................................................................................5
D1 Analysing and evaluating the key elements of marketing functions and how they
interrelate with other functional units of Wimpy........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
INTRODUCTION
Marketing is the influential tool that helps the business organization to expand
extensively. They are required to increase the sales volume, long-term growth, customer
satisfaction and stability in this competitive market (Dimitrova and MacKay, 2017). It is the way
through which firm sale their product and services to the customers by keeping their values and
belief with them. Marketing function helps organization in identifying and sourcing potentially
successful products for the marketplace. Moreover, it comprise of the promotional activities that
help managers to differentiate their products from similar looking. Key function that are involved
in the marketing function are market research, plan, and product development. Along with this, it
also comprise of making planning and strategies related to advertising, customer service,
promotion, public relations and sale-distribution.
Following report is about the Wimpy which is an iconic British brand serving fast-food in
London. The company is planning to expand in UK for which they require marketing details. For
this, roles and responsibilities of marketing function are explained for the company through
examples from McDonald’s. Further, the report comprise of the marketing environment,
interrelationships between marketing and other functional units are analysed. At last, key
elements of the marketing function along with functional units are explained relating it to
Wimpy.
P1 Roles and responsibilities of marketing function for Wimpy based on MacDonald.
Being a junior marketing consultant of Wimpy, that has desire to expand in the UK
market but for that there is need to understand the roles and responsibilities of the marketing
function.
1. Profit Maximization: For any business expansion there is need to increase profit level of
the Wimpy. It is major issues faced by the company (Savelyeva, and et. al., 2017). For
example, McDonald earns it profit as it has many branches and customer that highly
prefer its product.
2. Promoting brand: The most important feature of marketing is brand promotion. In order
to build effective and long-term brand image, firm should make progress on their
strategies and planning that will to promote the brand of the company. Ray Kroc has
effectively promoted the brand image of the company and made it to the top list in fast
food industry.
1
Marketing is the influential tool that helps the business organization to expand
extensively. They are required to increase the sales volume, long-term growth, customer
satisfaction and stability in this competitive market (Dimitrova and MacKay, 2017). It is the way
through which firm sale their product and services to the customers by keeping their values and
belief with them. Marketing function helps organization in identifying and sourcing potentially
successful products for the marketplace. Moreover, it comprise of the promotional activities that
help managers to differentiate their products from similar looking. Key function that are involved
in the marketing function are market research, plan, and product development. Along with this, it
also comprise of making planning and strategies related to advertising, customer service,
promotion, public relations and sale-distribution.
Following report is about the Wimpy which is an iconic British brand serving fast-food in
London. The company is planning to expand in UK for which they require marketing details. For
this, roles and responsibilities of marketing function are explained for the company through
examples from McDonald’s. Further, the report comprise of the marketing environment,
interrelationships between marketing and other functional units are analysed. At last, key
elements of the marketing function along with functional units are explained relating it to
Wimpy.
P1 Roles and responsibilities of marketing function for Wimpy based on MacDonald.
Being a junior marketing consultant of Wimpy, that has desire to expand in the UK
market but for that there is need to understand the roles and responsibilities of the marketing
function.
1. Profit Maximization: For any business expansion there is need to increase profit level of
the Wimpy. It is major issues faced by the company (Savelyeva, and et. al., 2017). For
example, McDonald earns it profit as it has many branches and customer that highly
prefer its product.
2. Promoting brand: The most important feature of marketing is brand promotion. In order
to build effective and long-term brand image, firm should make progress on their
strategies and planning that will to promote the brand of the company. Ray Kroc has
effectively promoted the brand image of the company and made it to the top list in fast
food industry.
1
3. Sustaining in the market: In simple words understanding the competition, market and
environment. There is great need to sustain in market as once achieved the firm will have
sustainability. McDonald have to make many changes in their strategies, planning and
approaches to sustain in market. It also requires brand image.
4. Market expansion: In order to earn more profit, gain customers there is need of market
expansion. Before expansion the organisation must make marketing mix and should
understand the environment so that they may not affect the firm operation. Effective
strategy, customer satisfaction and better planing made McDonald to expand all over
world (Krumova, Paunova and Yotova, 2017).
5. Importance of market research: Ensuring that product offerings must be quality and
quantity wise. Without market research products can not be sold to the customers.
McDonald's have expanded their business by understanding the competitive market.
6. Understanding objectives of the firm: Organisation must understand their objectives and
should adopt them using the values, belief and culture. McDonald’s have achieved it
milestones as they were attached to their objectives which promoted their growth, profit
and sustainability.
7. Introduction of new products and services in market: Customer's get bored with the same
products. They require innovation and inventions in the food style so that they can get
attracted towards the fast food (Montecchi and Nobbs, 2017). From time to time
McDonald's has introduced new services and product to influence and change customers
perception related to fast foods.
8. Time, place and ownership utilities: The goods and services must be present when
customer requires them. These are the basic requirement of the marketing function.
McDonald’s has never dissatisfied its customers in any aspects. They remained innovate
and served their customers.
M1 Analyse the roles and responsibility of marketing in the context of marketing environment
Marketing cannot be completed without analysing the marketing-environment. It will
directly and indirectly affect and influences the Wimpy's capability to undertake its business
activities. These are the forces and factors that affect the ability and capability to establish better
2
environment. There is great need to sustain in market as once achieved the firm will have
sustainability. McDonald have to make many changes in their strategies, planning and
approaches to sustain in market. It also requires brand image.
4. Market expansion: In order to earn more profit, gain customers there is need of market
expansion. Before expansion the organisation must make marketing mix and should
understand the environment so that they may not affect the firm operation. Effective
strategy, customer satisfaction and better planing made McDonald to expand all over
world (Krumova, Paunova and Yotova, 2017).
5. Importance of market research: Ensuring that product offerings must be quality and
quantity wise. Without market research products can not be sold to the customers.
McDonald's have expanded their business by understanding the competitive market.
6. Understanding objectives of the firm: Organisation must understand their objectives and
should adopt them using the values, belief and culture. McDonald’s have achieved it
milestones as they were attached to their objectives which promoted their growth, profit
and sustainability.
7. Introduction of new products and services in market: Customer's get bored with the same
products. They require innovation and inventions in the food style so that they can get
attracted towards the fast food (Montecchi and Nobbs, 2017). From time to time
McDonald's has introduced new services and product to influence and change customers
perception related to fast foods.
8. Time, place and ownership utilities: The goods and services must be present when
customer requires them. These are the basic requirement of the marketing function.
McDonald’s has never dissatisfied its customers in any aspects. They remained innovate
and served their customers.
M1 Analyse the roles and responsibility of marketing in the context of marketing environment
Marketing cannot be completed without analysing the marketing-environment. It will
directly and indirectly affect and influences the Wimpy's capability to undertake its business
activities. These are the forces and factors that affect the ability and capability to establish better
2
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relationship with customers. There are two types of environment, internal and external, where
business organisation has no direct control (Lam and Choi, 2017) .
Marketing environment comprise of the factors such as organisation culture and structure,
human-resources, physical assets, financial activities, management which are all internal
environment. However, factors like climate, economy, technology, political, legal, competition
and environment are part of external environment (Pappas, 2017, Oplatka and Gurion, 2017).
After understanding about the marketing based on the marketing environment and factors
that are related to them, the firm can easily make awareness, interest, credibility and can grab the
opportunities that are required by the organisation. They can easily understand the challenging
market and can make modifications in their working process. Additionally, they can implement
new strategies and planning at the place where they are going to expand. Moreover, it helps in:
Introduce the product and services- Marketing have major role in the marketing environment is
to introduce the product and services in the market. With assistance of marketing, customer can
able to know the product prices, features, quality and other information.
Attracting the customer- With assistance of marketing, customer can influence and attract to
purchase the product and services.
P2 Explaining how roles and responsibilities of marketing related to wider organisational
context providing examples for McDonald’s.
Marketing is that part or department of the organisation which is responsible for
the promotional activities and in maintaining the brand quality and for the communication
with the customers. The role of Marketing department is to ensure that the customers are
still loyal to the brand and that they are communicated about the changes or modification
in the products and the services (Atwal and Williams, 2017). Marketing department also
help the organisation to grow and expand its operations further. As McDonald's is the
renowned market leader in the market of fast food and restaurants chain worldwide.
Wimpy is also an emerging company in this same field which is planning to grow and
expand its operation just like McDonald's has done. For this it need to work upon all its
departments to bring them forward in the progress of Wimpy. The different departments
working in Wimpy are finance department, production department, research and
3
business organisation has no direct control (Lam and Choi, 2017) .
Marketing environment comprise of the factors such as organisation culture and structure,
human-resources, physical assets, financial activities, management which are all internal
environment. However, factors like climate, economy, technology, political, legal, competition
and environment are part of external environment (Pappas, 2017, Oplatka and Gurion, 2017).
After understanding about the marketing based on the marketing environment and factors
that are related to them, the firm can easily make awareness, interest, credibility and can grab the
opportunities that are required by the organisation. They can easily understand the challenging
market and can make modifications in their working process. Additionally, they can implement
new strategies and planning at the place where they are going to expand. Moreover, it helps in:
Introduce the product and services- Marketing have major role in the marketing environment is
to introduce the product and services in the market. With assistance of marketing, customer can
able to know the product prices, features, quality and other information.
Attracting the customer- With assistance of marketing, customer can influence and attract to
purchase the product and services.
P2 Explaining how roles and responsibilities of marketing related to wider organisational
context providing examples for McDonald’s.
Marketing is that part or department of the organisation which is responsible for
the promotional activities and in maintaining the brand quality and for the communication
with the customers. The role of Marketing department is to ensure that the customers are
still loyal to the brand and that they are communicated about the changes or modification
in the products and the services (Atwal and Williams, 2017). Marketing department also
help the organisation to grow and expand its operations further. As McDonald's is the
renowned market leader in the market of fast food and restaurants chain worldwide.
Wimpy is also an emerging company in this same field which is planning to grow and
expand its operation just like McDonald's has done. For this it need to work upon all its
departments to bring them forward in the progress of Wimpy. The different departments
working in Wimpy are finance department, production department, research and
3
development department and sales department all these departments need to coordinate
with each other and with marketing department.
Finance department- the work of this department is to provide financial
assistance to the company and its all the departments of Wimpy. Finance
department has to do the financial planning for Wimpy for specified year (Baena,
2017). From where to arrange the funds for the work, how to invest them in
Wimpy for the development and then how to manage expenditure all these are a
part and function of this department.
R&D department- after the finances' department has done with the budget
forming and budge allocation work. Marketing department will get the finance for
doing the marketing research and development of the products (Pappas, 2017). In
Wimpy R&D department will do the research work about what do the customers
are expecting form the company and how would the company can improve the
products. Marketing department will help R&D department in doing the market
research of the products at Wimpy.
Production department- after the department has done with the research work
about the improvement in the product then marketing department will help
production department. Marketing department of Wimpy will tell the production
department what is the demand of the customer about the product and production
team will produce according to the demand.
Sales department- after the production has done it is the duty of sales department
to sell the product in the market (Hult, G. T. M. and Ketchen, D. J., 2017).
Wimpy's most important work is to sale the products i.e. burgers, chicken bonfire,
potato crisp etc. in the market which will not be possible for the company if the
marketing department has not done its work properly.
Without a good and efficient marketing team Wimpy will never be able to grasp the
market as McDonald's has done. As McDonald's is having good and hard working
4
with each other and with marketing department.
Finance department- the work of this department is to provide financial
assistance to the company and its all the departments of Wimpy. Finance
department has to do the financial planning for Wimpy for specified year (Baena,
2017). From where to arrange the funds for the work, how to invest them in
Wimpy for the development and then how to manage expenditure all these are a
part and function of this department.
R&D department- after the finances' department has done with the budget
forming and budge allocation work. Marketing department will get the finance for
doing the marketing research and development of the products (Pappas, 2017). In
Wimpy R&D department will do the research work about what do the customers
are expecting form the company and how would the company can improve the
products. Marketing department will help R&D department in doing the market
research of the products at Wimpy.
Production department- after the department has done with the research work
about the improvement in the product then marketing department will help
production department. Marketing department of Wimpy will tell the production
department what is the demand of the customer about the product and production
team will produce according to the demand.
Sales department- after the production has done it is the duty of sales department
to sell the product in the market (Hult, G. T. M. and Ketchen, D. J., 2017).
Wimpy's most important work is to sale the products i.e. burgers, chicken bonfire,
potato crisp etc. in the market which will not be possible for the company if the
marketing department has not done its work properly.
Without a good and efficient marketing team Wimpy will never be able to grasp the
market as McDonald's has done. As McDonald's is having good and hard working
4
marketing team because of which it has become the market leader in the industry
(Posavac and Posavac, 2017). Wimpy also need to focus on marketing skills which will
help it to grow and expand in the marketplace.
M2 Analysing the importance of the interrelationship between the marketing and other
functional units of Wimpy.
These above stated departments and their role and responsibilities in Wimpy and
their interrelationship are very important to make Wimpy grow. All the departments play
important role in the development of the organisation in their own ways (Liu and etnl.
2017). The marketing team is the mediator between the other departments or organisation
and the customers of the company. The other functional departments are very important
for Wimpy just like the marketing department.
Development- the interrelationship of all the department with marketing
department will help Wimpy in the development of the company. This will help
the company to develop itself in all the context. Wimpy will grow and develop in
the market with the help of the other functional areas just like McDonald's.
Expansion- this relationship will also help Wimpy in the expansion of its
operation on a wider and greater level. If the Wimpy is able to develop in
marketplace then will be able to expand on a wider level just alike the market
leader McDonald's has done.
Profits- above all the importance of the interrelationship of the functional areas of
Wimpy the main important is that it will generate a higher degree of profits then
before (Rezaei, Wee and Valaei, 2017). As every thing which Wimpy is doing is
for the sake of earning the profits so this will surely help the company as
McDonald's has done in one to two decades.
5
(Posavac and Posavac, 2017). Wimpy also need to focus on marketing skills which will
help it to grow and expand in the marketplace.
M2 Analysing the importance of the interrelationship between the marketing and other
functional units of Wimpy.
These above stated departments and their role and responsibilities in Wimpy and
their interrelationship are very important to make Wimpy grow. All the departments play
important role in the development of the organisation in their own ways (Liu and etnl.
2017). The marketing team is the mediator between the other departments or organisation
and the customers of the company. The other functional departments are very important
for Wimpy just like the marketing department.
Development- the interrelationship of all the department with marketing
department will help Wimpy in the development of the company. This will help
the company to develop itself in all the context. Wimpy will grow and develop in
the market with the help of the other functional areas just like McDonald's.
Expansion- this relationship will also help Wimpy in the expansion of its
operation on a wider and greater level. If the Wimpy is able to develop in
marketplace then will be able to expand on a wider level just alike the market
leader McDonald's has done.
Profits- above all the importance of the interrelationship of the functional areas of
Wimpy the main important is that it will generate a higher degree of profits then
before (Rezaei, Wee and Valaei, 2017). As every thing which Wimpy is doing is
for the sake of earning the profits so this will surely help the company as
McDonald's has done in one to two decades.
5
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D1 Analysing and evaluating the key elements of marketing functions and how they
interrelate with other functional units of Wimpy.
There are basically four elements of marketing functions and they all interrelate
with other functional units of Wimpy as well. These elements are research, strategies,
planning and tactics.
Research- if wimpy wants to launch any new product or want to develop the
existing one then doing the research work is of utmost importance. This market
research in Wimpy is done according to the marketplace and the need an demand
of customers in the market.
Strategies- once Wimpy has done the research work of the market and the
customer it has to make the strategies to implement the said changes in the
products or food items like the taste or the quality or anything (Rudden, 2016).
These strategies include Wimpy's mission, vision and its objective or is to be done
in the financial year.
Planning- with the strategies now Wimpy should do the planning according to the
strategies to grab the marketplace. The marketing plan include the sales
forecasting, financial planning, communication strategies and many such planning
are need to be done.
Tactics- afterwards the planning of the strategies and all the other work tactics are
the street, smart, short terms plans need to be implemented. To attract the customer
beat the competitors and to increase the sale of Wimpy. In this type of industry
which is a food based industry the goods are all non durable consumer which do
not survive for a longer duration.
6
interrelate with other functional units of Wimpy.
There are basically four elements of marketing functions and they all interrelate
with other functional units of Wimpy as well. These elements are research, strategies,
planning and tactics.
Research- if wimpy wants to launch any new product or want to develop the
existing one then doing the research work is of utmost importance. This market
research in Wimpy is done according to the marketplace and the need an demand
of customers in the market.
Strategies- once Wimpy has done the research work of the market and the
customer it has to make the strategies to implement the said changes in the
products or food items like the taste or the quality or anything (Rudden, 2016).
These strategies include Wimpy's mission, vision and its objective or is to be done
in the financial year.
Planning- with the strategies now Wimpy should do the planning according to the
strategies to grab the marketplace. The marketing plan include the sales
forecasting, financial planning, communication strategies and many such planning
are need to be done.
Tactics- afterwards the planning of the strategies and all the other work tactics are
the street, smart, short terms plans need to be implemented. To attract the customer
beat the competitors and to increase the sale of Wimpy. In this type of industry
which is a food based industry the goods are all non durable consumer which do
not survive for a longer duration.
6
CONCLUSION
The above report is about the marketing essentials where different aspects of marketing
that are used by business ventures are discussed. The report has talked about Wimpy company
which is a fast-food company that is expanding its business in UK. The supportive example of
McDonald's has been taken. In beginning roles and responsibilities of the marketing function are
explained. After that, its relation with the firm are shown. Additionally, details about marketing,
marketing environment and functional units of Wimpy are analysed. At last, key elements and
their interrelation are explained with other functional groups in marketing function of Wimpy.
7
The above report is about the marketing essentials where different aspects of marketing
that are used by business ventures are discussed. The report has talked about Wimpy company
which is a fast-food company that is expanding its business in UK. The supportive example of
McDonald's has been taken. In beginning roles and responsibilities of the marketing function are
explained. After that, its relation with the firm are shown. Additionally, details about marketing,
marketing environment and functional units of Wimpy are analysed. At last, key elements and
their interrelation are explained with other functional groups in marketing function of Wimpy.
7
REFERENCES
Books and Journals
Atwal, G. and Williams, A., 2017. Luxury brand marketing–the experience is everything!. In
Advances in Luxury Brand Management (pp. 43-57). Palgrave Macmillan, Cham.
Baena, V., 2017. Global marketing strategy in professional sports. Lessons from FC Bayern
Munich. Soccer & Society, pp.1-15.
Dimitrova, K. K. and MacKay, S., 2017. An Evaluation of the Effects of Social Media on Client:
Advertising Agency Relationships in the UK. International Journal of Online Marketing
(IJOM). 7(2). pp.23-41.
Hou, R., Wu, J. and Du, H. S., 2017. Customer social network affects marketing strategy: A
simulation analysis based on competitive diffusion model. Physica A: Statistical
Mechanics and its Applications, 469, pp.644-653.
Hult, G. T. M. and Ketchen, D. J., 2017. Disruptive marketing strategy. AMS Review, pp.1-6.
Krumova, M. Y., Paunova, L. B. and Yotova, S. S., 2017. Open and Linked Data in Business:
Disruptive Marketing Mix 3.0. Journal of Management and Innovation. 3(1).
Lam, B. and Choi, Y., 2017. Emerging Trends in Design Management Education in the UK.
Design Management Review. 28(3). pp.24-29.
Liu, Y., Li, K. J., Chen, H. and Balachander, S., 2017. The Effects of Products’ Aesthetic Design
on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and
Brand Consistency. Journal of Marketing, 81(1), pp.83-102.
Montecchi, M. and Nobbs, K., 2017. Let It Go: Consumer Empowerment and User-Generated
Content–An Exploratory Study of Contemporary Fashion Marketing Practices in the
Digital Age. In Advanced Fashion Technology and Operations Management (pp. 294-
317). IGI Global.
Oplatka, I. and Gurion, B., 2017. Teachers' perceptions of their role in educational marketing:
Insights from the case of Edmonton, Alberta. Canadian Journal of Educational
Administration and Policy. (51).
Pappas, N., 2017. Effect of marketing activities, benefits, risks, confusion due to over-choice,
price, quality and consumer trust on online tourism purchasing. Journal of Marketing
Communications. 23(2). pp.195-218.
8
Books and Journals
Atwal, G. and Williams, A., 2017. Luxury brand marketing–the experience is everything!. In
Advances in Luxury Brand Management (pp. 43-57). Palgrave Macmillan, Cham.
Baena, V., 2017. Global marketing strategy in professional sports. Lessons from FC Bayern
Munich. Soccer & Society, pp.1-15.
Dimitrova, K. K. and MacKay, S., 2017. An Evaluation of the Effects of Social Media on Client:
Advertising Agency Relationships in the UK. International Journal of Online Marketing
(IJOM). 7(2). pp.23-41.
Hou, R., Wu, J. and Du, H. S., 2017. Customer social network affects marketing strategy: A
simulation analysis based on competitive diffusion model. Physica A: Statistical
Mechanics and its Applications, 469, pp.644-653.
Hult, G. T. M. and Ketchen, D. J., 2017. Disruptive marketing strategy. AMS Review, pp.1-6.
Krumova, M. Y., Paunova, L. B. and Yotova, S. S., 2017. Open and Linked Data in Business:
Disruptive Marketing Mix 3.0. Journal of Management and Innovation. 3(1).
Lam, B. and Choi, Y., 2017. Emerging Trends in Design Management Education in the UK.
Design Management Review. 28(3). pp.24-29.
Liu, Y., Li, K. J., Chen, H. and Balachander, S., 2017. The Effects of Products’ Aesthetic Design
on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and
Brand Consistency. Journal of Marketing, 81(1), pp.83-102.
Montecchi, M. and Nobbs, K., 2017. Let It Go: Consumer Empowerment and User-Generated
Content–An Exploratory Study of Contemporary Fashion Marketing Practices in the
Digital Age. In Advanced Fashion Technology and Operations Management (pp. 294-
317). IGI Global.
Oplatka, I. and Gurion, B., 2017. Teachers' perceptions of their role in educational marketing:
Insights from the case of Edmonton, Alberta. Canadian Journal of Educational
Administration and Policy. (51).
Pappas, N., 2017. Effect of marketing activities, benefits, risks, confusion due to over-choice,
price, quality and consumer trust on online tourism purchasing. Journal of Marketing
Communications. 23(2). pp.195-218.
8
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Pappas, N., 2017. Effect of marketing activities, benefits, risks, confusion due to over-choice,
price, quality and consumer trust on online tourism purchasing. Journal of Marketing
Communications. 23(2). pp.195-218.
Posavac, S. S. and Posavac, H. D., 2017. Adult Separation Anxiety Disorder Symptomology and
Susceptibility to Marketing Persuasion. Journal of Social and Clinical Psychology, 36(2).
pp.158-169.
Rezaei, S., Wee, C .H. and Valaei, N., 2017. Essential of Apps Marketing Implementation and E-
Commerce Strategies: Apps Users' Decision-Making Process. In Apps Management and
E-Commerce Transactions in Real-Time (pp. 141-158). IGI Global.
Rudden, D., 2016, November. Can You Hear Me Now? Marketing Essentials for Audiologists in
a Noisy Health Care World. In Seminars in hearing (Vol. 37, No. 04, pp. 325-339). Thieme
Medical Publishers.
Savelyeva, I. and et. al., 2017. Assessment of the Industrial Innovative Solutions Viability: the
Methodic and Practical Aspects of Marketing, Technical and Economic Efficiency on
Operational and Strategic Levels. In Proceedings of the World Congress on Engineering
(Vol. 2).
9
price, quality and consumer trust on online tourism purchasing. Journal of Marketing
Communications. 23(2). pp.195-218.
Posavac, S. S. and Posavac, H. D., 2017. Adult Separation Anxiety Disorder Symptomology and
Susceptibility to Marketing Persuasion. Journal of Social and Clinical Psychology, 36(2).
pp.158-169.
Rezaei, S., Wee, C .H. and Valaei, N., 2017. Essential of Apps Marketing Implementation and E-
Commerce Strategies: Apps Users' Decision-Making Process. In Apps Management and
E-Commerce Transactions in Real-Time (pp. 141-158). IGI Global.
Rudden, D., 2016, November. Can You Hear Me Now? Marketing Essentials for Audiologists in
a Noisy Health Care World. In Seminars in hearing (Vol. 37, No. 04, pp. 325-339). Thieme
Medical Publishers.
Savelyeva, I. and et. al., 2017. Assessment of the Industrial Innovative Solutions Viability: the
Methodic and Practical Aspects of Marketing, Technical and Economic Efficiency on
Operational and Strategic Levels. In Proceedings of the World Congress on Engineering
(Vol. 2).
9
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