Marketing Functions in Hospitality PowerPoint Presentation 2022

NAME OF THE STUDENT
NAME OF THE UNIVERSITY:
MARKETING
FUNCTIONS IN
HOSPITALITY- HILTON
HOTEL, LONDON

THE
HILTON
HOTEL,
LONDO
N

The marketing department
in any organization plays a
vital role in the success of it
(Leung
et al. 2013). The
roles that they play are:
 Conducting market
research
 Enhancing the awareness
of the customer
 Promotion
 Building relationships with
the customer
 Coordinate with the
managers and the staff s
ROLE AND RESPONSIBILITY OF
MARKETING IN HOSPITALITY

 They collect data on
buying behavior of the
consumers, their
preferences and their
needs and desires when it
comes to hospitality
(Tresidder 2015).
 Depending on the
information gathered, they
create marketing plans
and decide on marketing
strategy so that customer
satisfaction is achieved.
 They communicate their
strategies and plans with
the other departments of
the organization.
HOW MARKETING MANAGERS
FUNCTION IN HILTON HOTEL