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Marketing Functions in Hospitality PowerPoint Presentation 2022

   

Added on  2022-09-17

13 Pages1143 Words19 ViewsType: 19
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NAME OF THE STUDENT
NAME OF THE UNIVERSITY:
MARKETING
FUNCTIONS IN
HOSPITALITY- HILTON
HOTEL, LONDON
Marketing Functions in Hospitality PowerPoint Presentation 2022_1

THE
HILTON
HOTEL,
LONDO
N
Marketing Functions in Hospitality PowerPoint Presentation 2022_2

The marketing department
in any organization plays a
vital role in the success of it
(Leung
et al. 2013). The
roles that they play are:
Conducting market
research
Enhancing the awareness
of the customer
Promotion
Building relationships with
the customer
Coordinate with the
managers and the staff s
ROLE AND RESPONSIBILITY OF
MARKETING IN HOSPITALITY
Marketing Functions in Hospitality PowerPoint Presentation 2022_3

They collect data on
buying behavior of the
consumers, their
preferences and their
needs and desires when it
comes to hospitality
(Tresidder 2015).
Depending on the
information gathered, they
create marketing plans
and decide on marketing
strategy so that customer
satisfaction is achieved.
They communicate their
strategies and plans with
the other departments of
the organization.
HOW MARKETING MANAGERS
FUNCTION IN HILTON HOTEL
Marketing Functions in Hospitality PowerPoint Presentation 2022_4

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