Fundamentals of Marketing : Assignment
Added on -2021-02-21
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MARKETINGFUNDAMENTAL
Table of ContentsINTRODUCTION...........................................................................................................................1Task 1A............................................................................................................................................1Task 1B............................................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................6
INTRODUCTIONMarketing is the study of management and exchange relationship. It is the process ofcreating good relations with the customers and satisfying them through work. It is the mostimportant factor as it sees the customers which are the most important things for a business.Apple Inc. is a multinational company headquartered in Cupertino, California. The main work ofApple is designing, selling and developing electronic, software and online services. It is one ofthe four main technology companies along with Google, Amazon and Facebook. There arevarious marketing functions done by Apple to sell its product to the end user. Different stages ofmarketing and the role of marketing mix in it is also given. Stakeholders plays a very importantrole in the company and the report also include the impact of shareholders on the marketing ofthe company. Marketing is very beneficial for company and no company can survive withoutproper marketing. The world has become very competitive and it is very difficult for a Companyto survive without doing marketing of their products.Task 1APESTLE analysis of Apple. Apple is a huge company and it also faces various problemsrelated to the different environments. Environments are: Political Factors are those factors which are related to the government rules andregulations. There are many times when due to election whole governing party changes and itaffects the business very much as new government bring new policies and procedures which arecomfortable for it. Apple is highly dependent on China as the manufacturing cost per unit is verylow here compare to American manufacturing. The change in political factors in china couldaffect the sales of Apple as the prices of Apple products will increase. Another political factorthat is affecting Apple is that it has a accumulated a large sum of cash in bank accounts and dueto this the government is thinking to increase corporate taxation as there is income inequality inthe country. Political instability affect the sales and supply chain of a company to a greatextent(Armstrong and et.al., 2018).Economic environment is related to both positive and negative environment that affectthe business of Apple. Various factors which come in economic environment are economicgrowth of the company, inflation, deflation, unemployment rate and many more. Variouseconomic factor which can affect the marketing are inflation, deflation and more. Company canexploit these opportunities and expand its business in different countries. Changes in exchange1
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