Marketing Fundamentals: SWOT Analysis, Porter's Five Forces, Marketing Mix

Marketing
Fundamentals

CONTENT
2
╸ INTRODUCTION
╸ SWOT ANALYSIS
╸ PORTERS FIVE FORCES
╸ MARKETING MIX
╸ CONCLUSION
╸ REFERENCE

INTRODUCTION
Marketing refers to as promotion of goods and services for gaining profit for the
organisation and it includes advertising, selling and delivering commodities to their
customers and businesses. Tesco is taken as the base company for this presentation. Tesco
is a multinational groceries and retailer store which has headquartered in UK and it was
founded by Jack Cohen in 1919. In context to Tesco, this presentation covers the analysis
and audit of Tesco's current market and competitive environment which is done through
different tools such as SWOT analysis and Porter's Five Forces Model. It also includes
Marketing Mix tool which is used to analyse the current market of Tesco.

SWOT ANALYSIS
4
╸ SWOT analysis is a technique which is used in analysis of organisation's
competitive position in the market and also helps in developing strategies and it
was given by Albert Humphrey at Stanford Research Institute in 1970s. It
analyse the internal and external factors and the current trends and future
potential of the organisation