Marketing: Fundamental Analysis and Evaluation

Marketing
Fundamental Analysis
and Evaluation

Table of Contents
INTRODUCTION...........................................................................................................................1
Processes and stages of marketing along with role of marketing mix.........................................1
Role of marketing in creating value for the consumer................................................................4
Stakeholder engagement and their impact on marketing activities.............................................5
CONCLUSION................................................................................................................................6

INTRODUCTION
Marketing plays a significant role in promoting of products and services to customers. It
allows business to reach their target audience and create awareness in the market. In recent
times, there are many trends which has occurred in way of marketing. It has transformed the
entire process. Digital marketing is highly used in it. Marketing mix plays vital role in as it
consists of 4 main P's. This present study is based on Apple which is an American multinational
technology Company having headquartered in California. It serves worldwide with variety of
products and services.
In this report it will be described about the process and stages of marketing and role of
marketing mix in it. Also, it will be explained about how marketing create value for customer.
Moreover, the engagement and impact of stakeholders in marketing activities will be discussed.
Processes and stages of marketing along with role of marketing mix
Marketing: Marketing can be defined as a procedure of attracting customers and making
them interested with the company (Armstrong and et.al., 2018). It is a set of activities which
companies perform for promoting their products in order to aware customers and influence them
to buy.
Stages on marketing process: Marketing is a set of activities as process of marketing
include several stages. In the context of Apple it can be said that it is important for its marketing
manger to perform all stages in a systematic manner in order to accomplish their goals. Some
steps are being discussed in a detailed manner: Planning mission, analysing company’s
positioning by analysis, establishing strategies, selection of target market, marketing mix and
controlling (Naseri and Noruzi, 2018).
Mission: It is the main step and mission statement of Apple company is: to bring out the
best user experience to its all customers with its effective innovative both hardware and software
services.
Objectives: Setting marketing objectives also play an important role as it works as a
guide for which all steps are being performed. Some marketing objectives include:
 Targeting a quality centricmarket.
 To increase sales up to 35% within the end of this year.
 To increase brand awareness.
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