Marketing Fundamentals Analysis and Evaluation for Morrisons

Marketing Fundamentals
Analysis and Evaluation

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAINBODY....................................................................................................................................4
Understanding the overall process and stages of marketing.......................................................4
Understanding the role of marking environment and other situational analysis.........................7
SWOT Analysis of Morrisons.....................................................................................................8
STP analysis of Morrisons .......................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing refers to overall activities that consist and help in promoting products and service of
an organization. This allows an organisation to effective attract customers and enhance their
overall brand awareness in the market. Marketing also allows an organisation to target a specific
audience and deliver product and service in an effective manner. For the following report
Morrison has been taken into consideration, which is the fourth largest chain of supermarket in
the UK along with being headquartered in Bradford. The following report will consist of optimal
understanding of process along with stages within marking. Moreover, the report will highlight
the role of marking environment along with the utilization of other situational analysis models.
In addition to this, The report will evaluate and determine aspects related to making segment ,
targeting along with positioning and marking strategy.
MAINBODY
Understanding the overall process and stages of marketing.
Marketing an a crucial aspect for an organisation in order to effectively promote their
products and services to customers in an effective manner. The concept of marketing allows a
business to effectively attract customers and build a loyal following relative to the business. In
context to Morrisons, making is vital as it allows the organisation to promote its products and
service effectively within the market (Parowicz., 2019). In addition to this, it allows the
organisation to market specify products and service to their targeted audience which enhances
their customer engagement in a positive manner. In order to have effective marking the
organisation must ensure that the profess of marketing is effective as well as efficient in its
process. This will allows the business to gain productivity and performance in its marking
operation. The process of marketing is elaborated below in context to Morrison.
Marketing process:
Identifying customer needs and wants:
This step of the marking process consists of effective identification of the overall needs
and wants of the customers in order to provide satisfaction. In context to Morrisons, this stage
allows the organisation to develop specific product that will be effective in marking and attract
large customer base. In addition to this, it allows the organisation to ensure that their customers
reach a higher level of satisfaction from their specify product and service.

Customer driven marking strategy:
This step of marking process is focuses on developing a marking strategy that is customer
oriented in order to attract customs in an effective manner. It allows the organisation to select a
target market and understand the overall behaviour of customers. In context to Morrisons, the
management is able to understand the desires of their targeted customers base can develop
suitable making strategy that will be aligned with customers needs in order to provide them with
high level of satisfaction (Gilmore and Carson., 2018).
Marketing plan:
This step of marketing plan involves taking into consideration the needs an wants of
customers along with the necessary strategy in order to develop a optimal plan that will be
aligned with organisation values and objectives. In context to Morrisons, the organisation in this
stage of the process can develop effective plans that will enable them to be proactive when
encounter with external environment factors. Moreover, it allows the organisation to make its
marketing operation highly productive.
Profitable relations:
This step of the marketing process focuses on the overall aspect of establishing positive
relations with employees and maintain it in the long term in order to provide high level of
satisfaction relative to product and service. In context to Morrisons, this step of the process
allows the business to develop a loyal following of customers for their organisation through
offering of products at least cost possible without reducing quality.
Evaluating customer feedback:
This step of the marking process consist of evaluating the feedback from employees
relative to marketing products and services. It allows the organisation to ensure it is able to
understand the behaviour of customers and changes in trend accordingly. In context to
Morrisons, this step allows the organisation to understand the perspective of their customers and
make necessary changes within their marking strategy along with to their products and service to
provide optimal level of satisfaction to their customers (Ford., 2021).
Discussing the stages of marketing
The concept of marking involves various stages that are essential to be identified in order
for a business to have optimal marketing strategy relative to their products and services. The
structures and systematic stages of marketing helps an organisation to keep its marking