Marketing Fundamentals Assignment (Docs)

Running head: MARKETING FUNDAMENTAL
Marketing
Fundamental
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MARKETING FUNDAMENTAL
Executive Summary
Subway is an American corporation which operates in restaurants industry and offers healthy
food to its customers. The company can use marketing mix strategy to increase its market
share and customers base. Marketing mix is defined as a set of various marketing tools which
are used by corporations to achieve its marketing objectives. Marketing Mix strategy includes
7Ps which assist corporations in influencing their customers’ buying behaviour. The 7Ps
include place, price, product, promotion, physical evidence, people and process strategies.
Subway should implement ‘Penetration pricing strategy’ which can assist in increasing its
business in developing countries. There are various internal and external influences which
effect Subway’s strategy such as cost, competitions, predetermined objectives, and suppliers.
People strategy focus on providing training to employees which increases their “customer
knowledge” that result in increasing customer loyalty. The physical evidence strategy
requires the corporation to influence its physical environment to attract customer bases such
as providing self-service, online booking, home delivery, simple restaurant layout, and large
sitting space. Subway can implement this strategy to target its potential customer base which
results in increasing company’s market share worldwide and sustain its future growth.
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MARKETING FUNDAMENTAL
Table of Contents
1.0 Introduction..........................................................................................................................3
2.0 Previous Assignment Summary...........................................................................................4
3.0 Marketing Mix Strategy.......................................................................................................5
3.1 Subway’s Pricing Strategy...............................................................................................6
3.2 People Strategy.................................................................................................................7
3.3 Physical Evidence Strategy..............................................................................................7
4.0 Recommendations................................................................................................................7
References..................................................................................................................................9
Appendix..................................................................................................................................11
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MARKETING FUNDAMENTAL
1.0 Introduction
This report will focus on analysing the marking mix strategy of “Subway” which is an
American fast food chain restaurant. The company is one of the world’s biggest restaurant
chains, and it offers its services in more than 100 countries (Subway, 2018). This report will
discuss the marketing mix strategy of Subway which will include product, price, promotional,
people, process, physical evidence and place strategies. Further, the report will provide
recommendations for Subway that can assist in improving its marketing mix strategy in order
to provide them a competitive advantage over other firms.
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