Marketing Fundamentals for Blogging Communication: A Case Study of Apple Inc.

Marketing
Fundamentals
Blogging To
Communicate

Table of Contents
INTRODUCTION...........................................................................................................................1
STP ANALYSIS..............................................................................................................................1
MARKETING MIX STRATEGIES................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing can be explained as the set of elements that are used for promoting, distribution
and sales of products and services with the help of accurate market research and various
promotional tools (McLea, 2019). Blogging is a type of promotional tool that is used by
businesses for improving their marketing activities in the era of digitalisation. With the help of
marketing activities, demands of products and services among the customers is simulated locally,
nationality and internationally. It consists of selecting the target audience, segmenting the market
and positioning the products and services for attracting the maximum number of customers
(Aeberhard and et. al., 2020). The following report will describe Apple Inc. that is an American
multinational technology company, which was established in the year 1976-77 and is
headquartered at California, U.S. The report will describe the key elements of marketing that
must be considered while developing, planning and executing blogging communication activities
of the organisation. Moreover, it will discuss the marketing mix of the organisation for
improving its communication activities with the customers.
STP ANALYSIS
Marketing refers to the method of communicating, educating, notifying and attracting the
customers towards the specific products and services that are offered by the company. With the
help of blogging strategies and marketing activities the company tries to satisfy their customers
for maximizing the profits. The marketing activities are concerned with the satisfaction of
customers and full feeling they are demanded at the right place and at the right time.
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Figure 1 Apple Devices IPhones
Marketing activities of the Apple incorporation consist of market research, product planning
and product development, promotion, distribution or selling and customer services (Gaikwad,
2020). One of the very important aspects of marketing is the promotion activity; in the era of
digitalisation blogging is considered as a very cheap and cost effective method of advertising the
products and services of the organisation. For this purpose the company needs to focus on
improving its blogging activities through accurate segmenting, targeting and positioning of
goods and services in the market.
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