Assessment of Marketing Environment and Positioning Strategy of Sainsbury

INDIVIDUAL REPORT

INTRODUCTION...........................................................................................................................3
Main BODY.....................................................................................................................................3
An overview on assessment of the current marketing environment based on part 1..................3
An analysis of the organisation’s positioning and targeting strategy using perception maps,
segmentation techniques and the principles of the 4Cs of effective positioning.........................7
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9

INTRODUCTION
Marketing fundamentals are those fundamentals which have been used in order to seek
over finding asset with discounted value over stream with future cash flow that is attached over
asset. This is considering as one of the most important factor through determining and making
evolution expected upon earnings. Also marketing fundamentals helps in dealing upon all kinds
of finances which can be used in future by an organization. In this report organization that has
been taken is Sainsbury. This is second largest retailer within UK and has been selling products
of all kinds. The organization was formed in the year 1869 and has been dealing over daily use
products and grocery. The report cover about Ansoff matrix and STP model with overview of
things covered within presentation.
Main BODY
An overview on assessment of the current marketing environment based on part 1
It can be marked form the above presentation that Sainsbury requires to understand
market in more effective manner and for this purpose PESTLE analysis is been done by it. Such
analysis is based over those factors which makes organization like Sainsbury protected
externally. Further PESTLE analysis has helped in making advances over factors which are
responsible for growth of an organization like Sainsbury. These factors are political, economical,
social, technical, legal and environmental factors. Political factors are based over political
policies formed by government of a country (Daidone and et. al., 2018). Economic factors these
are those factors which deals upon unemployment, import and export rates. Social factor they are
based over trends and preferences of customers within society. Technological factors such
factors deals upon technological advancement that has been taking place within the market. Then
legal factors which are based upon all kinds of law related to run an organization. Environmental
factors dealing upon environmental related issues. Impact of these factors is been discussed as
follows:
 Political Factors: Without any doubt the biggest political factor that affects Sainsbury’s
currently is the imminent Brexit. It will mean that England will no longer remain a part of