Question--- What are the three levels of a product? Explain the concept using a Smartphone as an example? (250 words)

I'am attaching the docs along with this task question

Product life cycle strategies (PLC)

This assignment discusses the different stages of the product life cycle and the strategies companies use at each stage to maximize sales and profits.

Running head: MARKETING FUNDAMENTALS  MARKETING FUNDAMENTALS		1    Marketing Fundamentals  July 9  2019           Three Levels of a Product  As a marketer, the

MARKETING FUNDAMENTALS.

This report covers the principles of marketing and how they apply to Costa Coffee's new PA coffee product. It includes a market analysis, key market trends, and the current customer attitudes/behaviours in this market. The report also covers segmentation, targeting, and positioning strategies, as well as a recommended marketing mix strategy.

Principles of Marketing: Segmentation, Targeting, and Positioning for Costa Coffee's New PA Coffee Product

The assignment content discusses the concept of Marketing Principles in the context of mobile phones and internet services. The core product refers to the inherent benefits that customers receive from a product, while the basic product includes all the features that satisfy consumer needs. Expected products include features that meet customer expectations, augmented products offer additional value, and potential products are future improvements. Internet services are intangible in nature, offering door-to-door delivery and other distinct characteristics.

Understanding Marketing Principles

Report

This text explains the three levels of a product - core customer value, actual product, and augmented product - in the context of Sue's soap business. It also discusses how Maslow's Hierarchy needs, specifically esteem and self-actualization needs, are fulfilled through the purchase of Sue's soap and soap making classes.

Understanding the Three Levels of a Product and Maslow's Hierarchy Needs in Sue's Soap Business

The &#39;Marketing Mix&#39; elements are, Product, Price, Place/Distribution, Promotion (Marketing communications), People, Process, Physical Evidence.

Research on Marketing Mix element

This article discusses decision making in product and product lifecycle, including the three levels of product (core, actual, and augmented) and the marketing mix (product, price, place, and promotion). It also explores Coca-Cola's product offerings and its position in the product lifecycle. Course code, course name, and college/university are not mentioned.

Decision Making in Product and Product Lifecycle

This report provides a marketing plan for the Glossy car model by JBM Car Company. It includes market analysis, external environmental analysis, and marketing strategy. The report discusses the impact of legal legislations, type of competition in the electric car industry, and pricing strategy for JBM Car Company.

MARKETING FUNDAMENTALS.

End of preview

Principles of Marketing: Segmentation, Targeting, and Positioning for Costa Coffee's New PA Coffee Product

Understanding Marketing Principles

Understanding the Three Levels of a Product and Maslow's Hierarchy Needs in Sue's Soap Business

Research on Marketing Mix element

Decision Making in Product and Product Lifecycle

Marketing Plan for Glossy Car Model by JBM Car Company

MARKETING FUNDAMENTALS.

End of preview

Principles of Marketing: Segmentation, Targeting, and Positioning for Costa Coffee's New PA Coffee Productlg...

Understanding Marketing Principleslg...

Understanding the Three Levels of a Product and Maslow's Hierarchy Needs in Sue's Soap Businesslg...

Research on Marketing Mix elementlg...

Decision Making in Product and Product Lifecyclelg...

Marketing Plan for Glossy Car Model by JBM Car Companylg...

Principles of Marketing: Segmentation, Targeting, and Positioning for Costa Coffee's New PA Coffee Product

Understanding Marketing Principles

Understanding the Three Levels of a Product and Maslow's Hierarchy Needs in Sue's Soap Business

Research on Marketing Mix element

Decision Making in Product and Product Lifecycle

Marketing Plan for Glossy Car Model by JBM Car Company