Marketing Mix of H&M

Marketing fundamentals
INTRODUCTION
Marketing fundamentals can be describe as all those activities that help in
reaching customer and increasing profit share of the firm. Hennes & Mauritz AB
(H&M) is one of rising fashion clothing company in United Kingdom. Firm was
founded in the year 1947 by Erling Persson at Västerås, Sweden and in later stage
expanded market in different part of the world. In UK company target low income
budget people who are highly interested in wearing latest attires. Marketing Mix
helps firm in framing strategy to target British customers. It has elements namely
product, price, place, promotion, physical evidence etc. Trendy Goods and services
of the firm available at very cheap rate and hence support changing taste and trend
behaviour of people. Organisation is mostly available on physical stores which
support shopping habit of customers. It uses various kinds of promotion channels to
attract customers such as media, digital marketing etc. Report emphasizes on
marketing mix of H&M and the way in which contribute in growth of the firm.
Marketing Mix of H&M
Marketing mix of H&M can be defined as steps that firm used to promote its
product in market. Strategy of company decided according to it, increase innovation
and creativity to attract large number of customers in the country.
Process
Customer relationship management is highly focused in the organisation. Firm
provides training and development program to workers which increase quality, efficiency,
and productivity of work. Increase customer satisfaction level as they are getting better
quality product on time (Dörnyei, 2020). Supply chain management of the organisation is
highly Effective it help in in reaching customer on time. It also decreases unnecessary
expenditure and work can be done timely. Customer care numbers are given to buyers so
that in case any problem can reach to organisation. It help in resolving problem quickly and
increased customer experience. These strategies play a significant role in mouth to mouth
publicity which highly impact on financial condition of the firm and contribute in achieving
higher goals. Organisation gives staff given training regarding store management as well as
the way in which they communicate with customers. It has dual impact on consumers and
hence they become loyal to organisation. Transportation and other process related
management services perform in effective which help in influencing customer in gaining
competitive advantage in changing business.
Product
H&M is brand of lower Middle Class Section and student Society of the country. In
United Kingdom firm target this kind of customer by giving them the opportunity to wear
latest fashion at lower prices and hence become brand of commons (Goworek, Perry and
Kent, 2016). There are multiple clothes that firm offers such as trendy, yoga wear etc. Also,
sales shoes, bags, accessories, beauty etc for attracting female section of the country. In cheap
Monday organisation give product related to pop and music culture and other fashions for
both genders.COS related to men’s, women, children clothes which are wardrobe and classic
in appearance. Monki is another segment of the company which offers trendy collection for
young ladies in the country. On weekend company sells product for young adults those who
inspired from changing trends in the country. Organisation is one of the most inspiring and
customers women always loyal to the form because of product and quality. White portfolio is
another characteristic that support one stop shopping of habit of the customers. Jersey,
jacket, jumper etc. and large number of other clothes that firm offered to British customer.
Main concept behind low prices clothes to reach large number of lower section Society of the
country and able to increase profit share in changing business (Hanaysha, 2020). Organisation
highly invests in technology so that increased quantity of the product with quality and
influence large number of customers with variety of products. Research and development
team of H&M is concentrated on innovation and creativity so that new design can be available
for the customers. In Britain people believes in one stop shopping habit and firm design
variety of cloth so that people cannot switch to another brand. It has tied up with various kind
of designer in the country and hence able to manufacture large number of fashion attire.