Marketing Fundamentals: Processes, Stages, and Role of Marketing Mix

Marketing Fundamentals

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1A.........................................................................................................................................1
Processes along with stages of marketing including marketing mix role....................................1
Role of marketing for creating values for customers...................................................................5
Stakeholder engagement addition to impacts on organisational activities related to marketing. 5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is mentioned as the art and science to broadcast the value prop of a company
in market place. Marketing fundamental is described as creating customer values along with
developing loyalty and commitment regarding business products (Ashmarina and Zotova, 2016).
The marketing is needed at a firm for identifying consumer needs so that further strategies are
build and implemented within dynamic environment for satisfying customers and meeting all the
objectives promptly. To understand marketing fundamentals, Adidas is selected which is one of
multinational corporation which designs together with manufactures clothing, accessories as well
as shoes. The organisation is headquartered at Herzogenaurach, Germany and is largest
manufacturer of sportswear items. The essay includes processes addition to stages of marketing
considering role of marketing mix. It also includes marketing role for creating values for
customers and stakeholders engagement together with impacts on marketing activities of the
company.
MAIN BODY
TASK 1A
Processes along with stages of marketing including marketing mix role.
According to Chaffey and Ellis-Chadwick (2019), marketing is mention to the activity
and process to manufacture, communicate, deliver along with exchange offerings which are
valuables for society and customers at large. Marketing process is perpetual series of action
addition to reaction among customers and company. It assist managers of business to analyse
opportunities, selecting target market, managing marketing efforts and developing marketing mix
so to place the commodities appropriately in the market for obtaining huge productivity level. By
following all the the stages of processes that are part of marketing, organisational marketers
think in strategic manner and develop strategies for identifying demands within the market. For
this, managers of Adidas properly follow processes of marketing that involves few stages. The
marketing process comprises of five stages through which successful outcomes could be gained
by the entity for creating values among potential customers and loyalty can be enhanced.
However, Adidas implies certain stages of marketing that are explained underneath:
1