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Marketing Fundamentals - Estee Lauder

   

Added on  2020-10-05

11 Pages2927 Words183 Views
MARKETINGFUNDAMENTALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1A.........................................................................................................................................1Blog 1. Digital marketing............................................................................................................1Blog 2 Marketing automation.....................................................................................................2Blog 3 Relationship building.......................................................................................................3Blog 4 Content marketing............................................................................................................4Blog 5 Direct marketing..............................................................................................................4Blog 6 Data analyse.....................................................................................................................5CONCLUSION................................................................................................................................7REFRENCES...................................................................................................................................8

INTRODUCTIONMarketing is a process of promoting the products and services for increase in the selling. Marketing fundamentals are the basic concepts which are the related to enhance the marketing process for increasing sales(Rogers and Davidson, 2015). To understand in detail about marketing fundamentals as well as different marketing blogs, Estee lauder company is selected. It is a multinational company that deals in different skin care and hair care products. It's headquarter is at New York USA. The project report consists the detailed information about different blogs of company's projects. The objective of this is to creating and maintaining the awareness about the project and increasing the communication with the clients.TASK 1A.Blog 1. Digital marketing.Digital marketing is a wide term and it consists a variety of different electronic mediumof communicating the customers(.Niedomysl and Jonasson, 2012). It includes all the digital waysof communicating with the public. This marketing system is based on the use of internet in thecommunication. It is less costly as well as less time consuming. If companies adopts iteffectively then no one can beat them in the competitive environment. One important part thatneed to be discussed that if digital marketing aligns with the different marketing theories then itcan be a strong strategic plan for the organisations. For example if marketing theory of Ansoffmatrix gets link up with a digital way of communication then it can be an effective. This is whybecause if different part of Ansoff matrix like penetration, segmentation etc. are done with theelectronic marketing system then this theory will implement more significantly. Estee lauder is akind of company which is not only work of their profit, it works for the satisfaction of thecustomers. Company is leading in the field of beauty and skin care products. Beauty productsand hair products are the products that are used by the customers on a regular basis, its uses can'tbe prevent. Herein, it is to be noticed that companies can't stop updating these commodities. Inthe absence of this they can lose the competitive advantage. The business area of company is toowide and due to this it is not easy to communicate with all the clients and informing them fornew products. In this situation digital marketing can be the best fit approach. With the use of this1

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