Marketing Fundamentals : Morrisons
Added on 2021-02-20
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MarketingFundamentals
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1A ........................................................................................................................................1Analysis and evaluation of processes and stages of marketing including role of marketing mix................................................................................................................................................1Role of marketing in creating value for the customers...........................................................5Engagement and impact of stakeholder on marketing activities............................................6TASK 1B.........................................................................................................................................8Reflexive report on communication tools..............................................................................8TASK 1A.........................................................................................................................................1Blog as part of communication activity..................................................................................1TASK 1B.........................................................................................................................................4Planning and development of blog post and its support in market in campaign....................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONBasic fundamentals of marketing are its planning strategies and there execution bysetting a particular price of the product and using different ideas to promote it so that needs ofcustomers are satisfied along with the organisational goals. Present study is based on a UK basedfirm Morrisons which was founded in the year 1899 by William Morrison headquarter atBradford, England. Present revenue of the firm is GB£17,262 million and having 110000employees. The study includes analysis and evaluation of processes and stages of marketingincluding role of marketing mix. Further report include role of marketing in creating value forthe customers. Report also includes stakeholder engagement and their impact on marketingactivities of an organisation. Further a reflexive report on communication tools have be includedin this report based on blog post and a group supporting paper explaining the plan aboutdeveloping of the blog post which support marketing campaign is explained in the givenreport(Baker and Hart, 2016).TASK 1A Analysis and evaluation of processes and stages of marketing including role of marketing mix Marketing process includes analyses of different opportunities coming to market andaccordingly targeting the selected market by developing marketing mix to manage marketingefforts. Morrisons which is fourth largest chain of supermarket in UK uses the followingmarketing process:-1
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Figure:- 1Situation Analysis:- The first component of marketing process is to analyse the marketsituation and search for the opportunity that the company can avail. Morrisons analyseabout needs and wants of customers that competitors have not reached yet andaccordingly they create opportunity for there firm. Morrisons always look for theopportunity that would be beneficial for there company in long run so that they canimprove there performance and can work more effectively(Burford and Chan, 2017).2Illustration1:https://www.google.com/search?q=processes+of+marketing&source=lnms&sa=X&ved=0ahUKEwjN3dCk9MzjAhWCbX0KHT2qCLcQ_AUIDCgA&biw=1394&bih=717&dpr=1.1
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