Shopify and its target audience

MARKETING
GLOBAL E-BUSINESS

Shopify and its target audience
 E-Commerce giant Shopify have approached
us for identifying the appropriate and most
effective online channels that can be used for
promoting its products and services.
 Shopify B2C e-commerce business aims at
expanding business opportunities by reaching
a large number of customer and increasing its
sales revenue.
 The main target audience for Shopify is the
people who spends sufficient amount of time
online and prefers online shopping over
traditional market. The second kind of target
audience are those who are willing to
manage business through online platform.

Competition and market
 According to the report of Softwares (2018),
Shopify is ranked 3 out of 477 E-commerce
platforms.
 The biggest competitors of this e-commerce
company are WooCommerce, Wixstores,
Magneto and Weebly.
 The market share of WooCommerce is 28.42%
including 1,144,374 number of website under
its business domain (Ashley and Tuten, 2015).
 Similarly Magneto and Wixstores have the
market share of 6.79% with 273,581 websites
and 5.56% with 223, 795 websites respectively
(Barger et al. 2016).