Marketing: Definition, Nature, Concepts, Current and Future Trends

MARKETING

Table of Content
 Introduction
 Definition of marketing
 Nature of marketing
 Marketing concepts
 Current trends
 Future trends
 Structures and operations of marketing department
 Marketing process

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 Different roles of marketing in context of B2C and B2B
 Interrelation between marketing and other functional
units.
 Conclusion
 References

Introduction
British Airway, which is a well known and leading airline across
UK in respect of their fleet size as well as global destination
flights. Also, in context of carrying passengers it comes at
second position and having headquarters is in London,
England. The topic which are going to be discussed in this
report are Marketing definition, nature, concepts, current and
future trends, impact and influences of external environment
on marketing activity.