Marketing in a Digital Age

Marketing in a Digital
Age and Corporate
Social Responsibility

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Business opportunities for Cambridge Analytica and How did the company capture it?.........................3
Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017
and earlier? What could have been done better AFTER the scandal broke (early 2018)?........................4
Judge the value of data for influencing decision making, in business and in politics?.............................6
Explain the work & service Cambridge Analytica provided Trump’s campaign. Apart from the legal
side, in your perspective, was it right for Cambridge Analytica to provide this work for Trump?...........7
How do public goodwill/license to operate & data-driven technology organizations interrelate?............7
What challenges Facebook brand is facing today and what implications these challenges and the case of
Cambridge Analytica have for the future of Facebook from your perspective?.......................................8
CONCLUSION...........................................................................................................................................9
REFRENCES............................................................................................................................................11

INTRODUCTION
For every organization, it is important to conduct marketing activities that help in
attracting potential and current customers towards product and services of company. Marketing
is defined as a process of creating awareness in market about brand and enhance sales as well as
profitability of an organization. In today’s world, companies are changing their marketing pattern
that is shifting from traditional approaches to modern approaches Alam, M.S.A., Wang, D. and
(Gray-Rosendale, 2018). It is done on the basis of corporate social responsibilities and digital
age. The present report is based on Cambridge Analytica that is founded in 2013 by Alastair
MacWillison. It is mainly a British political consulting firm & recently it play vital role in Brexit
referendum in UK and American president election. In order to promote this, Cambridge
Analytica used digital platforms. The report will cover opportunities that respective company
have in market. In addition to this, there is discussion about the factors impact on decision
making of management & services offered by organization to Trump’s campaign. Moreover,
report include ethical concern for organization and the various challenges faced by Facebook.
MAIN BODY
Business opportunities for Cambridge Analytica and How did the company capture it?
Business opportunities is defined as a process that include equipment’s, sales and lease of
products, services and so on that will enable buyer licensee for being a business. In relation to
Cambridge Analytica, it offer services to political parties and businesses who want to alter
behavior of audience in a proper manner. Business opportunities for chosen company is it can
expand its business operations in another locations in order to change behavior of people. In
addition to thus, it will aid company to motivate audience to consume their services that has
positive influence on sales and profitability level of Cambridge Analytica. In addition to this, it
can gain opportunity to increase their business by using more digital platforms that will help in
creating awareness in market and attracting large number of people within short span of time. In
addition to this, it will also help in reaching large number of people and increase its customer
base level in an effective manner (Rich, 2018). Moreover, there are various forms of business
opportunities that chosen organization can adopt like onsite computer service, online referral