Marketing in a Digital Age and Corporate Social Responsibility

Marketing in a Digital Age and
Corporate Social Responsibility

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Opportunities for Cambridge Analytica......................................................................................3
Actions Can be Used by Company Before and After the Scandal..............................................5
Value of Data for Influencing Decision Making in Business and Politics..................................6
Effectiveness of Promotion Campaign that is Designed by Cambridge......................................6
REFERENCES................................................................................................................................8

INTRODUCTION
In today’s world, digital technology has been used in different organization in order to have
creation of different business values. This is helpful in conducting different business operation as
the use of more digital technology in order to have the providence of different quality products as
service. On the other hand, digital technology will be used in order to have the providence of
best customer values along with gaining more level of competitive advantages in the
international market through product and service differentiation. As to be considered that this
report is based on Cambridge Analytica which is the global information’s and communication
which is being established in year 2013 as headquarter in London, United Kingdom. This report
has the brief regarding the company scandal of year 2017 between the Cambridge Analytica and
Facebook. In the other hand, this report will have clear discussion of Cambridge opportunities in
the international market. On the other hand, the report will have discussion effective of
Cambridge for election work which is being performed by the Donald trump. The importance of
goodwill and licence in operating data driven companies will be interrelated in the report along
with major ethical and legal issue which is been faced by Facebook.
MAIN BODY
As per the case the Cambridge analytical have developed as app in turn arraigned as the
informed consent process for their research Facebook users would agree to complete a survey for
payment that was only for academic use. In allowance to that’s the app not only collect her level
of personal information form the survey of respondent but also the Facebook friend
Opportunities for Cambridge Analytica
In the todays international market, there is availability of wide range of opportunities in the
essential targets market as with the help of digital technology. The level of existing opportunities
in market will help the firm to have there more level of business profit in the target market. On in
order to have the better level of understanding in relation to the different opportunities which are
available to Cambridge analytical in terms of digital technology are such as – Geographical
expansion, cost effectiveness, measurable analytics, high revenue and super targeted audience.
Brand awareness & brand trust
As per the consideration of brand awareness, the firm have the opportunity which are interrelated
with the data driven digital technology firm. The digital technology has the providence of the
firm to the firm of as the platform for placing their respective goods and service in market for
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