Marketing in a Digital Age and CSR

Marketing in a Digital Age and CSR

Contents
INTRODUCTION......................................................................................................................3
Business Opportunities for Cambridge Analytica..................................................................3
Recommendation for actions Before and After the Scandal..................................................4
Value of Data to Influence Decision Making of People........................................................5
Explanation on the work and service of Cambridge analytical that provided by trump
campaign................................................................................................................................6
How do public goodwill/licence to operate and data driven technology firms interrelates.. .7
What kind of ethical and legal challenges face by Facebook brand today.............................8
CONCLUSION..........................................................................................................................9
REFERENCES.........................................................................................................................10

INTRODUCTION
Digital marketing is considered as one of the fastest growing trend in the market
place. Digital marketing can be considered as use of internet, mobile, social media, Search
Engine Optimization and all other channel of marketing that are consists of electronics
devices and internet known as digital marketing (Torres, 2018). Most of the organization
around the world are using digital marketing to promote their products and services to full fill
their business objectives. This report is based on the case study of Cambridge Analytica the
digital marketing company which was involved in the election promotion for current
president of United States of America Mr. Donald Trump. Cambridge Analytica is an
Information and Communication Technology Company which was founded in year 2013 by
Alastair MacWillson. Business opportunities of organization for current market scenario will
be explained in the report. The actions that are relevant before and after the scandal also will
be recommended in the study. Importance of data in influencing decision making of people
also will be analysed in the study. The work and services of the Cambridge Analytica will be
provided in the report related to the election promotion of President Trump. The interrelation
between public goodwill for operation and data drive technology will be considered in the
report. The current ethical and legal challenges that are faced by the face by Facebook will be
analysed in the report.
Business Opportunities for Cambridge Analytica
There are different opportunities of the digital marketing for business organization
like Cambridge Analytica. As an information and communication Technology Company
there is huge role of digital marketing in the current business and international business
scenario. Company can use the digital marketing platform to complete their business
objectives with higher success and conversion rate. Some of the main opportunities for
Cambridge Analytica are related to customers and current trends in the market place here are
the opportunities a digital IT company could have in the International Business environment.
Beneficiary- Most of the people around the world are using digital devices which are capable
to connect those people with internet. This is how company can get an international platform
to complete their business objective with high marginal profit with less operation cost. This is
how organization can gain success with digital marketing in current market place (Chaffey
and Ellis-Chadwick, 2019). The main opportunity with digital marketing is the number of
people organization can reach in the limited time period is too high with digital marketing.