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Marketing in Communication Assignment - Travelodge

   

Added on  2020-12-10

9 Pages2667 Words255 Views
MARKETING INCOMMUNICATION

Table of ContentsINTRODUCTION...........................................................................................................................1Overview of Travelodge- ...........................................................................................................1TASK 1 ...........................................................................................................................................1A. Define the product and production orientation and highlight its advantage anddisadvantage. ..............................................................................................................................1B. Identification and discussion on marketing management orientation adopted by Travelodgewith help of example. .................................................................................................................2TASK 2............................................................................................................................................3A. identification and explain two internal environment factors that could be considered asstrength and weakness of Travelodge business operations. .......................................................3B. Explanation on internal environment factors that could be considered as strength andweakness of travlogue business operations. ...............................................................................3TASK 3 ...........................................................................................................................................4A. Description on the concept of positioning and importance in planning of marketingstartegy for Travelodge. .............................................................................................................4B. Description on positioning strategy that Trvelodge could taken in positioning. ...................4TASK 3............................................................................................................................................5A. Identification in Travelodge product and service offering to deliver product and services. .5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONThe marketing and communication will be helpful and it is crucial to planned out eachthings in better mode (Fernández-Cavia and et.al., 2017). It is tool that will be inclusive of theadvertising, personal selling, direct marketing, sponsorship, public relations and promotions. Thepresent report is based on the business activities of the Travelodge, it is hospitality industry inthe UK. Furthermore, the report will cover the following activities as product and productionorientation, marketing mix and it strategies to conduct the business activities effectively. Overview of Travelodge- This is the firm that works as to operating in the hotel and hospitality industry andsituated in United Kingdom. This firm operates their working in the attractive midscale andeconomy sector of hotel market and also provides standardised and modern guest rooms at theaffordable prices rates. It is usually located in the centre of major cities as London, cardiff,Manchester, Dublin, Barcelona etc. thus, it provides quality services at affordable price and withthe attractive leisure facilities. This kind of services will be helpful in terms to provide betterservices to customers. TASK 1 A. Define the product and production orientation and highlight its advantage and disadvantage. Product orientation- In this, the product orientation can be defined as sole considerationon products and services alone. Thus, product oriented firm works as to put the maximum effortsin producing the quality products and to fix it at the right price so that consumer can works as todifferentiate the firm product and purchase it ( Teixeira, Barbosa and Pinto, 2019 ). Advantageand disadvantage has been discussed in below context as are- Advantage- It is assistive in terms to put consideration over product quality.This allows technology to be developed so that can be used for the wider range ofcommodities. Disadvantage-This approach do not focus over the needs and wants of the customer but it also focus onthe quality of the commodities.1

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