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Marketing in Hospitality Industry- PDF

Added on - 12 Nov 2020

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MARKETING INHOSPITALITY
Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................11.1 Concept of marketing for a relevant industry in service sector........................................11.2 Impact of marketing environment on service industries..................................................21.4 Rationale for developing various market segments..........................................................4Task 2...............................................................................................................................................42.1 Importance of marketing mix...........................................................................................42.2 Analyse pricing strategies and policies in relation to service industries..........................5Task 3...............................................................................................................................................63.1 Role of promotional mix..................................................................................................63.2 Plan an advertising campaign for a service industry operations......................................63.3 Analysing role of sales promotion and public relations play in efforts of promotion......7Task 4...............................................................................................................................................84.1 The Relevance of market research...................................................................................84.2 Market research for an appropriate product or service.....................................................84.3 Suitability of different media for marketing an appropriate product or service...............94.4 Implementation of marketing plan.................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing plays an important role in enhancing the business activities at marketplace.This division of a company perform various activities which are related with promoting productsor services, determine needs of consumers, identify sources from where raw materials can bepurchased on low cost and more(Seetanah and Sannassee, 2015). All these activities aidorganisations in reducing cost of production, enhancing performance level of business as well asincreasing sales performance. In this context, present report is based on role of marketing inhospitality industry for which Thomas Cook Travel has been taken. It is one of the largest travelindustry in entire world as well as takes second position in UK. This report is divided into fourtasks in which first three tasks based on report and last one is an individual portfolio. It revealsrole of marketing mix, its elements, pricing and place.Task 11.1 Concept of marketing for a relevant industry in service sectorThe concept of Tourism marketing is an application of important principles andtechniques for promoting tourism of a nation(Kim, Vogt and Knutson, 2015). In context withThomas Cook, which is a British Travel Company of UK was started its business in 19 June,2007. It was founded by Thomas Cook & Son and MyTravel Group plc. Growth of business ofthis company is totally dependent on effective creation of network which further helps inachieving high cooperation also. This firm has adopted various tools and techniques in order toboost overall profitability of business.Some important concepts of marketing related with Thomas Cook can be explained asbelow:Production concept:In this concept, it is main responsibility of marketers to integratedemands of customers on time as well as on affordable price rates (Smith and Puczkó,2014). It helps in reducing the barriers of enhancement of sales performance if demand ofmarketplace is more than supply of commodities.Product concept:It is an important concept in which tourist industries are needed toserve best quality of services or products to travellers. This would help in gaining highsatisfaction of customers as well as their retention for longer period.1
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