Marketing in Hospitality Industry Assignment - Qbic Hotel

Marketing in
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Concepts of Marketing.....................................................................................................1
1.3 Relevance of consumer markets in industry.....................................................................4
1.4 Rationale for development of different market segments................................................4
TASK 2 ...........................................................................................................................................5
2.1 importance of the components of marketing mix.............................................................5
2.2 Pricing strategies and policies..........................................................................................6
TASK 3............................................................................................................................................7
3.1 Role of Promotional Mix..................................................................................................7
3.3 Importance of sales promotion and public relations ........................................................7
4.1 Necessity of Market Research..........................................................................................8
TASK 4............................................................................................................................................8
3.2 Advertising Campaign......................................................................................................8
4.2 market research ................................................................................................................9
4.3 Suitability of different media for marketing...................................................................10
4.4 the implementation of the marketing plan.....................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is a phenomenon which is beneficial for every industry. It is a concept that
involves strategies for attracting customers for buying company's products or services. It is
necessary for a company to sell their offerings in order to gain profit to sustain in market for
longer duration. In hospitality industry, customers are attracted to persuade them for availing
their services (ALI, 2015). Following report includes the concepts of marketing and assessment
of impact created by marketing environment in this sector. Relevancy of consumer market and
rationale for developing segment has been discussed. Importance of components which are
involved in marketing mix and pricing strategies as well as policies of this industry is depicted.
The role of promotional mix and sales promotion is provided and acknowledgement regarding
public relation is stated for providing strategies related to effective efforts for promoting Qbic
Hotel brand.
TASK 1
1.1 Concepts of Marketing
Marketing can be defined as the activities which comprise of buying and selling a
particular services or products. It can include selling, advertising as well as delivering various
products or services to customers of the market. Following are the concepts which are involved:
The production concept- It states that while formulating any idea regarding the
production of any service, Qbic hotel focuses on the preferences and behaviour of customers as
they are very price sensitive and require quality at low cost. They provide such kind of offerings
at prices which are affordable by customers for availing them.
The product concept- It involves the concept of products or services which must be in
such a way that it should be unique and perfectly suitable for satisfying their needs and
requirements. Qbic Hotel focuses on providing the quality services and tries to develop some
innovation which can create an impact on consumers who are availing their services.
The selling concept- It states that services must be formulated in such a way that it must
be preferred by the consumers (Babin and Zikmund, 2015). First of all, need of target segment
must be assessed in order to compete with other competitors who are present in market. As for
maintenance and good revenue earning, it is important for Qbic to focus tactics which can
enhance their sale.
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The marketing concept- It comprises of ascertaining what will be the requirements of
customers and what firm can develop that can completely satisfy them and also those factors
which makes a customer satisfied. It provide them an opportunity to develop an effective
service.1.2 Impact of marketing environment on Qbic Hotel
There are two types of marketing environment which affect various operations and
functions of this firm. These are discussed as below:
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Illustration 1: Macro and Micro Environment
Sources: The Impact Of Micro and Macro Environment Factors on Marketing