Please make sure all works are in the hospitality industry ( hotels , restaurants, accommodation, etc)
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MARKETING IN HOSPITALITY Plan An Advertising Campaign For A Services Industry Operation Advertisementcampaignsisthecombinationof activities which are performed with the intention of sharing a advertisement message. This campaign includes series of advertisement, jingles and other attractive mode of spreading a single idea. This message is the core of organisation's promotion which should contain various elements such as: Target market:Target market refers to the targeted segments which are considered as potential buyers and who can be interested in the services provided by the company Cox & Kings. Aims:The main aim of the advertisement campaign should be defined. These campaigns are conducted in order to advertise services of the company and communicate the advantages of their services to the public. Objectives:Cox & Kings set up these campaigns in order to enhance their brand image in the eyes of their potentialcustomerssothattheycanincreasetheir productivity and profitability. Media channels:Being engaged in hospitality sector, media mode for this campaign must be social media platforms such as Facebook, Instagram etc. and Blogs.