Marketing in Hospitality Industry

MARKETING IN HOSPITALITY
Plan An Advertising Campaign For A Services Industry Operation
Advertisement campaigns is the combination of
activities which are performed with the intention of sharing a
advertisement message. This campaign includes series of
advertisement, jingles and other attractive mode of spreading
a single idea. This message is the core of organisation's
promotion which should contain various elements such as:
Target market: Target market refers to the targeted
segments which are considered as potential buyers and who
can be interested in the services provided by the company
Cox & Kings.
Aims: The main aim of the advertisement campaign should
be defined. These campaigns are conducted in order to
advertise services of the company and communicate the
advantages of their services to the public.
Objectives: Cox & Kings set up these campaigns in
order to enhance their brand image in the eyes of their
potential customers so that they can increase their
productivity and profitability.
Media channels: Being engaged in hospitality sector, media
mode for this campaign must be social media platforms such
as Facebook, Instagram etc. and Blogs.