Analyzing Thomas Cook's Marketing Campaign in the Hospitality Sector

This essay examines the marketing strategies employed by Thomas Cook in the hospitality industry, focusing on their advertising campaign to promote a new vacation package. The campaign targets both existing and new customers, highlighting attractions such as Six Flags, the Tower of London, Big Ben, Windsor Castle, and Stonehenge. It also includes a 20% discount on all bookings. The essay emphasizes the importance of marketing in identifying customer needs and demands, enabling continuous organizational growth and strategic planning to achieve organizational goals. The analysis also references research on customer loyalty marketing within the hospitality sector.

Marketing in Hospitality Industry
Marketing is crucial tool to identify the needs and
demands of the customers and make them satisfied
by the products and services. It does not have any
boundaries to start and end at a point because the
organization wanted to grow continuously and
because of this reason it needs to keep an eye on
changing trends that would aid to construct strategies
and plan to attain the organizational goals.
In order to plan systematic advertisement
campaign there is a need to put effective marketing
strategies. Thomas Cook is starting a campaign to
encourage its business. Advertisement is a tool
which is used to introduce its services in the
market after utilizing the marketing mix strategies.
Advertisement used to make its existing customer
aware about the products and services and it also
establish a new target market.
INTRODUCTION
Yoo, M. and Bai, B., 2013. Customer loyalty marketing
research: A comparative approach between hospitality and
business journals. International Journal of Hospitality
Management. 33. pp.166-177.
Yoo, M., Lee, S. and Bai, B., 2011. Hospitality marketing
research from 2000 to 2009: topics, methods, and trends.
International Journal of Contemporary Hospitality
Management. 23(4). pp.517-532.
Thomas Cook New Attractions
Thomas Cook is offering a new attraction for vacations, it
is offering a package with four nights and five days with
accommodation facilities in the United Kingdom. Flight booking
and delights for vacation trip on reasonable prices.
Major attractions of the trip are Six Flags, Tower of London,
Big Ben, Windsor Castle, and Stonehenge. Come and book the tickets
to spend vacations with family and friends on 20% discount on all
bookings.
Advertising campaign
REFERENCES