Marketing in Hospitality Industry

Please make sure all works are in the hospitality industry ( hotels , restaurants, accommodation, etc)

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Marketing in Hospitality Industry
Target market and customers:
Thomas Cook is largest and leading
travel firm in UK which provides
different variety of services that is
transportation, hotel, food to visitors
Aim: Main purpose is to improve sales
volume and gain good amount of profit from
business.
Objectives: These are goals which are
formulated by management of Thomas Cook
which as follows:
• Enhance sales volume by attracting large
number of people.
• Provide services to visitors at reasonable
rates.
• Increase profitability by 30%.
ADVERTISMENT CAMPAIGN
Tool used in advertisements:
Management of Thomas Cook
uses sales promotion, sponsorship
and person selling techniques to
inform people about services.
These are tools which help
company to attract large number
of people to construct appropriate
reputation and image in market.