(PDF) Marketing in Hospitality Assignment Sample
Added on -2021-02-21
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Marketing in Hospitality
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Concept of marketing for a particular service industry.........................................................11.2 Impact of marketing environment on the industry................................................................21.3 Relevance of consumer markets in the industry...................................................................21.4 Assess the rationale for generating various market segments...............................................3TASK 2............................................................................................................................................32.1 Significance of components of the marketing mix within the industry................................32.2 Identify the pricing policies and strategies in regards with industry....................................4TASK 3............................................................................................................................................53.1 Role of the promotional mix.................................................................................................53.2 Plan an advertising campaign for the operations of service industry....................................53.3 Role that public relations and sales promotion play in promotional efforts.........................6TASK 4............................................................................................................................................64.1 Relevance of market research to the service industry operations.........................................64.2 Market research for an effective product or service..............................................................74.3 Suitability of several media for marketing an appropriate product and service....................74.4 Develop the implementation of marketing plan for an effective product and service..........7CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................11
INTRODUCTIONMarketing plays a very important role within the business industry as well as hospitalityindustry. This concept is very much necessary for the manager who always conduct the marketresearch and identify the key factors in the organizations. Along with this they also generate theeffective tools and techniques for the business companies. In the hospitality marketing manager'sconsidered the demand of consumer's and than enhance the marketing developing techniques inorder to achieve targeted customer's properly. This present assignment is based on the Subwayrestaurant which is one of the fastest growing franchises across the globe. It was established inthe 28 August 1965 by Fred Deluca and Peter Buck and it is headquartered in Milford, U.S.Along with this report will describes the marketing concept in the service industry and role of themarketing mix, promotional mix (Baines, Fill and Page, 2013). At last, marketing cycle in theservices industry environment will get covered in this assignment. TASK 11.1 Concept of marketing for a particular service industry.Marketing can be described as the set of lots of protocol in order to make customer'srelationships, delivering the values to the consumer's and communication by which anorganization can get benefited in a proper manner. In reference to the Subway, marketing in thehospitality industry is very unique thing just because hospitality sector always deals with theseveral tangible aspects such as food, ambiance, bed and services etc. These tools are very mucheffective for the organization within the market as its fulfil the consumer's demand in asystematic way. On the basis of this Subway always focuses on their customer's needs and wantsin order to satisfying them in a proper way. With the help of this they can increase their sales andrevenue profit for future. Therefore, this can be said that the concept of marketing is much effective or attractiveapproach for every business in order to maximise good profit as well as develop opportunities ina proper way. That's why Subway concentrate on their marketing concept in order to analysetheir marketing culture within the hospitality sector. By using this aspects an organization hasaim to develop higher revenues by fulfilling the consumer's requirement at the right time in anappropriate manner. 1
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