Marketing Strategies in Hospitality Industry

The assignment explores the concept of marketing in the hospitality industry, with a specific focus on Hilton hotel's customer-centric approach. It examines the application of social psychology theories and concepts in hospitality and tourism studies, as well as the evolution of services marketing and hospitality marketing. The document also reviews relevant literature and discusses the implications for advertising campaigns in the hospitality industry.

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MARKETING IN HOSPITALITY
Marketing is defined as a process or action through which
company sell or distribute its products to the target market
or consumer from manufacturer. Hilton hotel is one of the
reputed hotels in the hospitality industry. They are known
for their customer services and dedicated staff members all
round the world. Main aim of Hilton is to provide best
services to its customers in a way that people can see the
difference of their services compared to other hotel. They
market in such a manner that the services and hospitality
are different and better as compared to others.
ADVERTISMENT CAMPAIGN
INTERIOR REFERENCES
Tang, L.R., 2014. The application of social
psychology theories and concepts in hospitality
and tourism studies: A review and research
agenda. International Journal of Hospitality
Management. 36. pp.188-196.
Baker, M.A. and Magnini, V.P., 2016. The
evolution of services marketing, hospitality
marketing and building the constituency model
for hospitality marketing. International Journal
of Contemporary Hospitality Management.
28(8). pp.1510-1534.
INTRODUCTION