MARKETING IN HOSPITALITY (TASK 2 & 3).

MARKETING IN
HOSPITALITY
(TASK 2 & 3)

COVER CONTENT
 Introduction
 Importance of marketing mix
 Policies and pricing strategies
 Role of the promotional mix
 Plan a promoting campaign
 Role that public relation and sales promotions
 Conclusion
 References

INTRODUCTION
 Marketing is defined as a process of promoting,
distributing and developing products to satisfy
clients' wants and needs.
 Core function of hospitality marketing is to know the
requirement of consumers, understanding the
segmentation of marketplace.

Importance of marketing mix
Marketing mix is very important for the company to
achieve long term goals and objectives Its consists 4
factors which are as follows:
 Product:-
 Place:-
 Price:-
 Promotion:-