Marketing Mix for Marriott: Presentation on Advertising Campaign for a Services Industry
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Added on 2023/03/21
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This presentation discusses the concept of marketing for a relevant services industry, the impact of the marketing environment on the industry, and the marketing mix. It focuses on creating an advertising campaign for Marriott, covering the decisions related to place, price, promotion, and product.
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Marketingin Hospitality Task 1
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Cover content •Introduction •Concept of marketing for a relevant services industry •Impact of the marketing environment on the industry •Marketing mix •Conclusion •References
Introduction Marketing mix is an important concept that helps an organisation to take various decisions. Marriott needs to plan an advert for which deciding on place, price, promotion and product is required which will be discussed in the following presentation
Advertising Campaign for a services industry operation Marketing is a tool used for gives knowledge about the products and services offered by company to the target market and customers. This help in growth of business in present as well as for future also and also help in attracting customers.
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Impact of the marketing environment on the industry Marketing environment play vital role in the failure or success of marketing plan decided by the Marriott Hotel. The same company operates in macro and micro environment both which is dynamic in nature as well as flexible. staff of the same company have to take care and analyse micro and macro environment before creating marketing strategies
Marketing Mix There are 7 p of marketing mix that helps in the development of an effective advert for any organisation. It is required that decision regarding price place promotion product are taken in the best way so that required objective can be accomplished.
Place for Marriott Marriott is present in more that 100 countries all over the world. It is location specific which helps Marriott in attracting more and more guests It uses both direct and indirect channel of interacting with customers which further raises the total business.
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Product for Marriott It is one of the most luxury brand in the hospitality industry. The main product of this organisation is its quality services. It provides accomadation, food and entertainment to its customers.
Price for Marriott The aim of this bvrand is to delever the right quality at the nmost appropriate price. Revenues are mainatined with the help of primimum price stratergy. Prices of this brand varies to a great extent with other brands in the same field.
Promotion for Marriott The most common mode for marketing is through digital media. A simple and clear online page and websites are made which helps customers in getting the required information. Variety of promotional tools are used so that customers interest is maintained
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Conclusion The above presentation shows that how marketing mix helps a brand to create eat a different image in the market. Marriott by focusing on marketing mix is capable of doing a better business in hospitality sector.
References Leung,X.Y.,Bai,B.andStahura,K.A.,2015.Themarketing effectiveness of social media in the hotel industry: A comparison of FacebookandTwitter.Journal ofHospitality & Tourism Research.39(2). pp.147-169. Ong, B.S., 2012. The perceived influence of user reviews in the hospitalityindustry.JournalofHospitalityMarketing& Management.21(5). pp.463-485.