Customer Preferences-Based Product Launch by Warehouse Group
Added on 2019-11-26
20 Pages3200 Words259 Views
|
|
|
Running head: MARKETING IN PRACTICEMarketing in PracticeName of the StudentName of the UniversityAuthor Note
1MARKETING IN PRACTICEExecutive summaryThe purpose of the following paper is to address the situation on how the New Zealand’s retailindustry is making process through the warehouse Group. This paper discusses the fact that theyhave been progressing in the industry by making certain strategies. These strategies have beendiscussed with highlighting on the social, political, economic and other methods. The businessenvironment they have been operating in has been given an overview because it is indeed animportant fact. The background of the company has been provided with the visions and missions.It has been found that their strategies will cater to the meeting the requirements of theircustomers. The segmentation and target market for the company has been discussed because theywill have to provide their products to that selected target market. The role of digital media hasbeen discussed as well.
2MARKETING IN PRACTICETable of ContentsSection One......................................................................................................................................3Introduction..................................................................................................................................3Background of the company........................................................................................................3Mission and Vision......................................................................................................................4Organizational objectives............................................................................................................4Product/ Service of the company.................................................................................................5Features and benefits...................................................................................................................5Customer value proposition.........................................................................................................6Current marketplace position.......................................................................................................6Section Two.....................................................................................................................................6Situational analysis......................................................................................................................6PEST analysis..............................................................................................................................7Competitive environment............................................................................................................8Section Three...................................................................................................................................9Role of digital media...................................................................................................................9Section Four.....................................................................................................................................9Target segmentation.....................................................................................................................9Market segment profiles............................................................................................................11Conclusion.....................................................................................................................................11
3MARKETING IN PRACTICEReferences......................................................................................................................................13Appendix........................................................................................................................................15
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents