Marketing in the Age of Alexa: Report on Marketing Strategies

This report examines the evolving landscape of marketing, focusing on the role of Graphical User Interfaces (GUIs), the impact of smart assistants like Alexa, and the critical importance of data privacy and security. The report begins by discussing the necessity of GUIs in the context of technological advancements, contrasting them with command-line interfaces and highlighting their user-friendly design. It then analyzes how smart assistants can create more value by applying business intelligence, emphasizing the potential for AI to enhance customer acquisition and retention. The report also addresses privacy and security concerns, stressing the importance of safeguarding customer data to build and maintain trust. The provided solution references relevant academic papers and industry insights to support its arguments, offering a comprehensive overview of the key topics outlined in the assignment brief.