Marketing in Travel and Tourism

(TASK 3)
MARKETING IN
TRAVEL AND
TOURISM

COVER CONTENT
 Introduction
 Issue in marketing mix
 Importance of marketing mix
 Concept of tourism product
 Conclusion
 References

Travel and tourism (Morocco)

INTRODUCTION
Marketing is about identifying and
anticipating the needs and wants of a potential
market of buyers. Then fulfilling those
requires in order to create high profit. Travel
and tourism industry must interpret demands
of their customers.