The process of marketing mix is to gather and mix the different resources of marketing in such a way so that the goals and the business objectives can easily be achieved. ThisprovidesThomasCookachancetoprovideanampleamountof satisfaction to their customers. Thomas Cook needs to take some important principles into their account such as they need to control the variables and have to very specific towards the customer needs. ISSUES REGARDING PRICE, PLACE, AND PRODUCT TO THOMAS COOK’S SUMMER HOLIDAY
The main service that is provided by Thomas Cook is concerned with the hospitality and the airlines Hygienic environment Comfortable seats Proper meals. PRODUCT
According to Mintz and Currim (2013), the decision regarding the pricing is very much complex Price needs to be set based on the demand of their services and the economic condition of their target audience. PRICE
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ThomasCookneedstoselectthe placeswheretheycanlaunchtheir services Theyneedtojudgetheeconomic conditions of the people PLACE
According to Fanet al.(2015), the service marketing mixisthepropercombinationofdifferentservice elementsfrommarketingthatareusedbythe organizations in order to communicate with the people. In tourism sector, the organizations need to choose their products wisely and based on the product or the service they need to set the pricing for it Thomas Cook provides a good quality of service to their customersandthepriceinwhichtheyoffertheir services are very much accepted by the customers. IMPORTANCE OF THE SERVICE SECTOR MIX TO THE TOURISM SECTOR
The different products that Thomas Cook offers to their customers are well designed Attraction is the main thing that Thomas Cook has maintained in their product or in the service line The facility that Thomas Cook provides to their customers is considered as the best by their customers APPLICATION OF TOTAL TOURISM PRODUCT TO THOMAS COOK
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Fan, S., Lau, R.Y. and Zhao, J.L., (2015). Demystifying big data analytics for business intelligence through the lens of marketing mix.Big Data Research,2(1), pp.28-32. Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., (2014). Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), pp.534-550. Helm, R. and Gritsch, S., (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), pp.418-428 Mintz, O. and Currim, I.S., (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?.Journal of Marketing,77(2), pp.17-40 REFERENCE LIST