Marketing in Travel and Tourism

EVALUATING THE ROLE OF MARKETING
MIX IN THE TOURISM SECTOR

 The process of marketing mix is to gather and mix the different resources of
marketing in such a way so that the goals and the business objectives can
easily be achieved.
 This provides Thomas Cook a chance to provide an ample amount of
satisfaction to their customers.
 Thomas Cook needs to take some important principles into their account such
as they need to control the variables and have to very specific towards the
customer needs.
ISSUES REGARDING PRICE, PLACE, AND PRODUCT
TO THOMAS COOK’S SUMMER HOLIDAY

 The main service that is provided by
Thomas Cook is concerned with the
hospitality and the airlines
 Hygienic environment
 Comfortable seats
 Proper meals.
PRODUCT