marketing in travel and tourism

MARKETING IN TRAVEL AND
TOURISM
(TASK 3)

P3.1. Issues in the product, price and place
elements of the marketing mix
The elements involved in the service or product have several
importance and they are as follows:
Process: The company has been adapting the systematic way
for producing the services and there is a process to be followed step
by step to produce the service and serve it to the customer.

Continued...
People: Another important element of the service mix as the
employees are the ones who could contribute in the activities to
bring the organization to success.
Physical evidence: If company is selling the product there will be
some physical presence of the product which can be touch and used
rather than like services that is intangible but still serves them by
giving them certain comforts and facilities.