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Marketing in Travel and Tourism Sector Project

   

Added on  2020-06-04

15 Pages5092 Words25 Views
Marketing in traveland tourism

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concepts of marketing in travel and tourism sector......................................................11.2 Impact of marketing environment on individual travel and tourism business......................21.3 Factors affecting consumers motivation and demand in travel and tourism sector..............31.4 Principles of market segmentation and its uses in marketing planning................................4TASK 2............................................................................................................................................42.1 Importance of strategic marketing planning.........................................................................42.2 Importance of marketing research and market information to managers..............................52.3 Influences of marketing on society.......................................................................................6TASK 3 ..........................................................................................................................................73.1 Issues in product, price and place elements of marketing mix ..........................................73.2 Importance of service sector mix elements to travel sector..................................................83.3 Application of concept of total tourism product...................................................................9TASK 4..........................................................................................................................................104.1 Integrated nature and role of promotional mix...................................................................104.2 Integrated promotional campaign for travel and tourism business poster..........................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONThis kind of sector is considered as one of the effective and crucial business processwhich contribute within high manner. This sector has been attaining growth in rapid manner andthus has been providing growth. There are various kind of factors which has the potential ofaffecting the process of purchasing along with buying pattern of visitors (Travel & TourismMarketing. 2016). There are numerous factors which are being determined and thus it should beevaluated by managers for tour companies in order to fulfil the needs and wants along withdemand of customers. Company taken for this report is First Choice which is part of TUI groupand has been dealing in travel and tourism sector. There are various things which will bediscussed within this report and those are core concepts of the marketing managers of FirstChoice. There are number of factors which can impact on the motivation of visitor within traveland tourism sector for the strategic planning and thus by this company can formulate effectivetour packages and can fulfil needs. Relevance of the service sector mix along with main issueswhich can be arise in three marketing mix of travel and tourism sector which are being describedin this report. TASK 11.1 Core concepts of marketing in travel and tourism sectorMarketing can be stated as process in which there are number of channels ofcommunication for providing data for customers which can offer by company and thus caninfluence for purchasing it. Within hospitality sector, marketing is a concept which is being usedby company to provide data to customers and thus create awareness about services which arebeing offered by company (Buhalis and Foerste, 2015). There are various kind of activitiesinvolved in marketing process like promotional activities along with creating awareness forselling products and thus carry out research. Numerous principles which are being included likeneeds, demands of the customers which needs to be fulfilled for creating differentiation forproducts which are being offered by business for satisfying needs and wants. There are certain needs of customers which are being defined according to the basicneeds which can be satisfied by the companies by selling products and services which does notneed for pushing marketing from companies. There are demands which are being identified ascertain needs which has been made by customers for products and services which company1

provides for satisfaction. There are various kind of sectors for travel and tourism sector whichcan improve the marketing sector. Due to the nature of this sector and company, it needs to bemuch more customised along with experimental marketing. There are number of demands whichare being faced by First Choice company in regard for Turkey and Spain which in turn can affectthe buying power and buying pattern which can give driving force for marketing by firm. There are number of factors which are being looked out by visitors which can give themtrue value offered by company and thus services can be offered by company. This kind ofprocess can provide benefit to employees on high level (Cox and Wray, 2011). There are twofactors which are being kept within mind while looking out for packages and those are costsatisfaction and value which are being delivered by company in order to fulfil needs and wants.Tour packages of Turkey and Spain are being formed with effective value during all time fortours. Apart from this, another factor within marketing process is the goods and servicesexchanged by company. This kind of exchanging takes place when the both consumers andservice providers give out proper deal for each of them. In this kind of scenario, Spain andTurkey will be taken within consideration. 1.2 Impact of marketing environment on individual travel and tourism businessThere is the affect in environment of marketing which is being analysed by assistance ofmicro environment along with macro environment as well. There will be SWOT analysis whichwill be done within the micro environment and thus PESTLE analysis within macro environment(Evans, Stonehouse and Campbell, 2012). This kind of analysis which will be done regardingTurkey and Spain along with tourism business of First choice company. Below described is theSWOT analysis: Strength: These both are destinations namedas Turkey and Spain in global level. Besidesthis, First Choice has good base for making thecustomers satisfied and thus present thecompany in better way and attract largenumber of customers. Weakness: This can be stated as one of theeffective weaknesses for the first Choice whichis not high and thus may effect the onlinepresence along with utilising all kind of modelsfor sharing data. Issues are being faced bymanagement for tackling all kind of activities. Opportunities: in this kind of place, there aresome of the traditional methods for dataThreats: There are some of the unique holidaypackages which are being modified and thus2

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