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In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and Brown 2012).Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. MARKETING IN TRAVEL AND TOURISM Promotion mix is the process to determine the advertising process of the product, public relation with the effective product, personal sales, sales promotion which is the part of the promotion system to determine the product in customer’s mind also evaluate the effective planning to define the service and product in the market which is used by the service users. Public relationship is a process of the define the marketing report in the society which can help to promote the product in symbol process to define the verity of the customers mine it can help to maintain the public relationship in the market. Sales promotion is the process to promote by the reward system that can help to provide effective information in customer’s mind to get higher satisfaction in the market. 4.2Plan and justify an integrated promotional campaign for a travel and tourism business or destination