This presentation discusses the issues related to the product, price, and place elements of the marketing mix in travel and tourism. It also highlights the importance of service sector mix elements and the concept of the total tourism product to an individual tourism business.

Analyzing marketing mix elements in travel and tourism, emphasizing service sector and total tourism product for businesses.

Marketing In Travel And Tourism

This presentation explains the issues related to marketing mix elements in travel and tourism, importance of service sector mix, and the concept of total tourism product.

PowerPoint Presentation

This presentation discusses the issues related to price, product, and place elements in the marketing mix in the travel and tourism industry. It focuses on Thomas Cook's plan to launch summer packages to Egypt and Morocco and the factors they need to consider in their marketing mix.

Issues related to price, product and place elements in marketing mix

This presentation discusses the issues faced by Thomas Cook in marketing their new summer holiday package to Egypt and Morocco. It covers the challenges in product, price, and place, and provides insights on how to overcome them.

Issues in Marketing Elements with Respect to Thomas Cook

This presentation discusses the issues faced by Thomas Cook in the product, price, and place elements of the marketing mix in the travel and tourism sector. It also explores the importance of service sector mix elements and the concept of total tourism product. References are provided for further reading.