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TRAVEL AND TOURISM Justify an integrated promotional campaign for Thomas Cook INTRODUCTION Marketing is a broad approach in relationtoeverysectorinthe economylikethetravelandthe tourismsector.Marketing approaches are necessary so that the company can achieve desired result in the economy. CONCEPT ThomasCookCampaignshould haveadoptedthedifferent promotional strategy that focus on target audience and target market is visitors who want to travel Morocco and Egypt for the first timethe demandandservicescompany shouldconductthroughonline survey PROMOTIONAL CAMPAIGN Second step is that, company should decide the clear, consistent, coherent, efficient and complementary message that will meet the requirement of different channel. This message should include some information about summer 2018 holidays events so that it can attract the customers The next phase is that it should have marketing team that can evaluates the marketing or promotional campaign and can evaluates the efficiency of the promotional strategies. Marketing team should coordinate in that manner so that implication of project strategies can be on time and with efficiency. It can identifythe demand of the servicesoraboutpotential customers.Withthisinformation companywillknowthatwhich channel is good for capturing the marketshareorattractingthe customers in all over the world. SOCIAL MEDIA With this information company will know that which channel is good for capturing themarketshareorattractingthe customers in all over the world. For this internetmarketingisgoodinwhich companycanpromoteitsgoodsand servicesthroughsocialmedialike Facebook, Twitter, Instagram etc. CONCLUSION Thomas Cook Group that is the best known group in the travel industry and he started his innovation in 1841. He believed in the concept that the different servicesshouldbeprovidedtothe customers that helps them in travelling easily from one place to another.