This report delves into the core concepts of marketing within the travel and tourism sector, focusing on the strategic planning and promotional mix employed by First Choice for their Summer Deals 2019 to Spain and Turkey. It examines the impact of the marketing environment, consumer motivation, market segmentation, and the importance of marketing research. The report also analyzes the product, price, and place elements of the marketing mix, highlighting the significance of the service sector mix and the concept of the total tourism product. Finally, it explores the integrated nature of the promotional mix and proposes an integrated promotional campaign for First Choice's summer deals.
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