This assignment delves into the core concepts of marketing within the travel and tourism sector, using Thomas Cook's summer holiday package to Morocco and Egypt as a case study. It examines the impact of the marketing environment, consumer motivation, and market segmentation strategies. The assignment further analyzes the importance of strategic marketing planning, market research, and the influence of marketing on society. It explores the elements of the marketing mix, including product, price, place, and promotion, and assesses the integrated nature of the promotional mix. Finally, it presents a comprehensive integrated promotional campaign plan for Thomas Cook's summer 2018 holidays.
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