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Marketing in Travel & Tourism- Assignment

   

Added on  2020-06-06

16 Pages4807 Words62 Views
MARKETING INTRAVEL ANDTOURISM

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Description on the core concept of the marketing for travel and tourism.............................11.2 impact of marketing environment on thomas cook travelling and tourism agency..............21.3 Components affecting consumer motivation and demand in travel and tourism..................21.4 Examine the principles of market segmentation and its uses in marketing planning...........3TASK 2 ...........................................................................................................................................42.1 Analyse the importance of strategic marketing for Thomas cook........................................42.2 Relevance of marketing research and market information with reference to Thomas cook.52.3 Effect of marketing over the society. ...................................................................................5TASK 4............................................................................................................................................64.1 Examining the integrated nature & role of promotional mix................................................64.2 Justifying an integrated promotional campaign for the travel and tourism business............6TASK 3............................................................................................................................................8TASK 4............................................................................................................................................8CONCLUSION................................................................................................................................8REFERENCE...................................................................................................................................9

INTRODUCTIONThe term marketing plays essential role in terms of the business organisation. The firm’sactivities cannot work well without having effective marketing management. It is referred as;buyer and seller exchange their product and service in terms of the any value determined by themarket forces. The marketing activity is the inclusive of the functions like advertising, selling,promotion and timely delivering of the product and services. With the help of effectivemarketing strategy firms can develop its strong brand image in the market (Neal and Gursoy,2008). In this project report, it has been addressed to define marketing services in the context ofthe travel and tourism. It helps in providing services in relation to the passing information to thecustomers about the tourism activity. This report is based on the impact of marketingenvironment in relation to the Thomas cook. It is the famous firm which provide variousattractive packages, discounts, holiday facilities and accommodation to the customer who aresettled in the UK. In addition to this, report is also inclusive of the activities relates to theactivities of market segmentation and its uses of marketing planning.TASK 11.1 Description on the core concept of the marketing for travel and tourism.The success of the travel and tourism totally depends on the activities of the marketingfunction. They work as targeting the needs of the customer and help them to sort out all theproblems in relation to the booking of flight and hotel. In order to maintain the sustainability ofthe firm in the market they largely depend on the marketing professionals so that they can link tothe potential consumers with the services and operations (Liu, Tzeng and Lee, 2012). To gatherthe attraction of the customer is important source in relation to the activities of travel andtourism. Marketers need to approach the potential customer in the market so that they can knowabout the needs of the consumer. With the help of this activity they can easily increase the profitand growth stability of the business. Marketing is a concept which is very helpful in promotionof goods and services of business. The main aim of marketing is to fulfil the expectation ofcustomers. In the context of travel and tourism it is inclusive of the following points in relationto the concept of marketing are- Consumer needs and wants- The main objective of this is to provide excellent services to thecustomer as per their expected needs. In order to fulfil the need of the customer one has to knowthe type of need. This will help to increase the consumer loyalty towards the firm. In order to

earn profitability and productivity in the organisation they need to satisfy the needs and wants ofthe customers (Mayor and Tol, 2007). This thing cannot be successful if tour operator has noidea in relation to the desires of the consumer. The value of the business enterprise tends toincrease the profitability of the firm in relation to satisfy the needs of the consumer.Exchange process- The term exchange is the process where buyer and seller exchange the goodsand services in terms of the money. In relation to the firm travel and tourism, the firm deliverthe expected service to the customer and they take stipulate amount of money in relation toservice they received. This term is known as exchange process (Kilkenny, 2009). It is importantservice in the marketing in relation to the product service related function in the organisation.Relationship- In order to maintain good relationship with the customer the marketers need tounderstand the way of behaving they should do with customers. With the help of this context, thefirm travel and tourism of UK can be able to maintain the healthy relationship with its customer.It is important term in order to attract the customer attraction.Marketer- Marketer is the individual or the any person who is engaged in the activities ofmaking goods. Marketers only create place, time and awareness utility. In the context of traveland tourist they should have easy and accessible service in relation to which consumer cansatisfy their desire of services.Production concept- The other concept of marketing is production activity it gives it focuses onproducing good and services in large manner. To make this process effective it is very essentialtool because it works as delivering high quality service to their customers. To make this firmsustain in market this activity is need to be considered.1.2 Impact of marketing environment on Thomas Cook Travelling and tourism agencyThis organisation has been a big operator and one of the most famous organisation in theindustry of tourism.The holiday package can be influenced by external environment of tourismsector. These external factors are political, social, environmental, economic, technological, legalconsiderations. It is not easy for any sector to prepare any sorts of plans without segmentation ofmarkets. Plans regarding behaviour, geography, traditions, customs, psycho graphic anddemography of customers. The essential problem of tourism sector is to understand the origincountry and pattern of travel (Marcussen, 2008). Marketing strategy is selected to the growth oftotal market. The impact on such can be known with the help of micro and macro analysis. Micro analysis- (SWOT)

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