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Marketing in Travel and Tourism | Assignment

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Added on  2020-01-28

Marketing in Travel and Tourism | Assignment

   Added on 2020-01-28

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Marketing in Travel and Tourism | Assignment_1
Marketing in Travel and TourismContentsIntroduction:................................................................................................................................................3LO1: Understand the concepts and principles of marketing in the travel and tourism sector:.....................4P 1.1: The core concepts of marketing in travel and tourism sector:........................................................4P 1.2: Impact of marketing environment on travel and tourism sector:....................................................5P 1.3: Factors that affects consumer motivation and demand in travel and tourism sector:.....................6P 1.4: Principles of market segmentation and its uses in tourism sector:.................................................6LO2: Understand the role of marketing as a management tool in travel and tourism:.................................7P 2.1: Analyse the importance of strategic marketing planning for travel and tourism sector:................7P 2.2: Discuss the relevance of marketing research and marketing information to managers in the traveland tourism sector:..................................................................................................................................8P 2.3: Assess the influence of marketing on society:.............................................................................10LO3: Understand the role of the marketing mix in the travel and tourism sector:.....................................11P 3.1: Discuss issues in the product, price and place elements of the marketing mix:...........................11P 3.2: Assess the importance of service sector mix elements to the travel sector:.................................13P 3.3: Apply the concept of the total tourism product- Thomas Cook Tourism:....................................13TASK 4:...................................................................................................................................................14Assess the integrated nature and role of the promotional mix...................................................................14Conclusion:...............................................................................................................................................16References:................................................................................................................................................17Page 2 of 20
Marketing in Travel and Tourism | Assignment_2
Marketing in Travel and TourismIntroduction:The essay is all about the travel and tourism of Thomas Cook Company. Thomas Cook is launching their summer holiday package in Morocco and Egypt. This assignment covers all the marketing segments of travel and tourism sector.Page 3 of 20
Marketing in Travel and Tourism | Assignment_3
Marketing in Travel and TourismLO1: Understand the concepts and principles of marketing in the travel and tourism sector:P 1.1: The core concepts of marketing in travel and tourism sector:Thomas Cook is an operative in the tourism business in Morocco and Egypt. In modern times, the company has been illustrating their eagerness to create latest cultural tour program for a vacation in Morocco and Egypt for seven days. In this framework, the essay will be discussing the various aspects of marketing in the travel and tourism business (Chon, 2015). The nuclear dispute for the achievement of travel and tourism sector in the future is a vital point to comprehend the inclinations and developing their positive outcome, while the negative points have to be negated (Goodall and Ashworth, 2013). Rapidly growing markets need to be considered management familiarised with fast growth. Plans or ideas could be referred to as shaping the fundamental long-term objectives for the association. This needs to be done in an alliance of the path of activities selected for the provision of assets to execute the aims set.In milieu with the promotion of the company for the latest cultural program, the association of Thomas Cook should take the chance out of group immigration amongst the travellers that will add in leading the rule of travelling on a huge scale. The deal must be set at a lower sum of money, uttering the amplified level of curiosity amongst the visitors inside the market for this type of stuff. This seven-day program will cover the vacation in all over Egypt and Morocco (Inversini and Schegg, 2016). The tour package will be comprehensive of the inexpensive fair of transportation plus Lodgings in the vacation places along with breakfast, lunch and dinner. This Page 4 of 20
Marketing in Travel and Tourism | Assignment_4

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